CRM Campaign Executive

SUMMARY:
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POSITION INFO:

Who we are: A young, dynamic, leading South African online retailer

What we are looking for: We are looking for a highly talented CRM Campaign Executive to join our team in Cape Town.

What you will do:

• The creation, scheduling and sending of campaigns via the company's Direct Marketing Channels. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs
• Working closely with the Retail, Promotional, Advertising and Design teams to ensure that all campaigns (email, push and in-app) go out on time and accurately reflect products on site
• Administrative tasks such as, but are not limited to, creating and managing the briefing process, liaising with Buyers and Clients, managing the Daily Deals process (briefing, checking and sending) and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes, sending out POEs and updating subscriber preference changes as required
• Planning, prioritising and managing the campaign schedule
• Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns
• Reporting and providing insights into the performance of campaigns to inform future campaigns
• Using data to inform the content and design of email, push and in-app marketing campaigns
• Working closely with the CRM Manager to assist with building triggered lifecycle campaigns
• Conducting A/B Tests to inform more effective marketing campaigns
• Applying segmentation techniques to build appropriate email, push and in-app notification audiences
• Using liquid to build dynamic and personalised marketing campaigns
• Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices
• Researching and keeping the team abreast of developments on the numerous platforms and programmes we use to ensure that we are aligned with best practices
• Assisting with various Email CRM initiatives
• Supporting the greater Marketing team across functions (Brand and Communications, Retail, Design and Digital) in daily administrative tasks relating to Email and App Marketing
• Completing Daily Deals and Newsletter/Campaign Duty to ensure that Daily Deals (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends)

What you must have:

• Proven track record of being in a role of similar nature
• Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines
• Exceptional written communication and copywriting skills
• A passion for retail and marketing is essential
• A strong working knowledge of Google Sheets and Microsoft Excel is required
• Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous)
• Relevant tertiary education - a degree/diploma in a marketing/business-related field
• 3-5 years of experience in an Email Marketing/CRM Role
• BRAZE certification after 6 months in the role
• Experience in campaign reporting and analysis (advantageous)
• Experience using liquid or other template languages (advantageous)
• Experience building triggered/lifecycle campaigns (advantageous)
• Experience creating personalised marketing campaigns (advantageous)

NB! This job is now closed. You can apply for other jobs by uploading your CV.