SUMMARY:
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POSITION INFO:
Who Are We?
We are a dynamic team driving innovative customer engagement and marketing technology across the APAC and ME regions. Our focus is on leveraging cutting-edge CRM platforms, including Salesforce Marketing Cloud (SFMC) and Braze, to deliver personalised, data-driven campaigns that create real commercial impact. We operate in a fast-paced environment where strategic vision meets technical precision to optimise marketing technology and enhance client experiences.
Who Are We Looking For?
We want a skilled CRM MarTech Specialist with deep technical expertise in Salesforce Marketing Cloud and Braze, passionate about designing and executing customer journeys and marketing automations. You are a strategic thinker who thrives on optimising Martech systems, guiding migration projects and collaborating closely with cross-functional teams. Your knowledge extends across multiple platforms and integrations and you’re eager to lead technical innovation in CRM communications.
What Will You Do?
- Lead the technical execution and optimisation of customer engagement platforms, primarily SFMC and Braze
- Design, build and deploy personalised, multi-channel campaigns, journeys and automations that deliver measurable business outcomes
- Support and drive the strategic migration from SFMC to Braze, ensuring seamless communication transitions and improved capabilities
- Collaborate with CRM leadership and Martech stakeholders to customise and enhance solutions across SFMC, Braze, Sales/Service Cloud and related tools
- Integrate systems with GCP, Looker, Movable Ink and other Martech applications to maximise efficiency and client satisfaction
- Conduct regular system audits, identify gaps and propose improvements to optimise platform use and performance
- Translate business needs into technical solutions, providing consultative guidance and training to marketing teams across regions
- Perform rigorous QA testing and troubleshooting to ensure flawless campaign execution
- Develop and maintain comprehensive documentation and training materials for ongoing team enablement
- Establish monitoring and alert systems to maintain optimal platform performance throughout migration and beyond
What Will You Need?
- Extensive hands-on experience with Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript) and Braze (Canvas, Liquid templating, Connected Content)
- Strong understanding of CRM and Martech ecosystems, including integrations with Sales/Service Cloud, GCP, Looker and similar tools
- Proven track record managing platform migrations, optimisations and multi-channel campaign executions
- Excellent problem-solving skills with the ability to translate complex business requirements into scalable technical solutions
- Experience in training and supporting marketing teams on CRM best practices
- Strong communication and stakeholder management skills to work effectively across multiple teams and regions
- Detail-oriented approach to QA, troubleshooting and documentation to ensure system reliability and campaign success
