CRM Marketing Specialist (Digital Marketing) (CPT Onsite)

SUMMARY:
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POSITION INFO:
ENVIRONMENT: Are you ready for a fast-paced career in luxury retail? A renowned, internationally acclaimed jewellery brand is seeking a CRM Marketing Specialist with a customer-centric way of thinking. They are seeking someone who is proactive, enthusiastic, a lateral thinker and can stay abreast of changes in the online marketing field. Working with a multi-faced team, you will help find ways to segment the B2B and B2C database and create, implement and evaluate the CRM strategy. You will require a Bachelor’s Degree in Marketing with 5+ years working in an email\/CRM Marketing role including experience in an eCommerce environment, have knowledge around metrics, A\/B Testing, and ROI Analysis & proficiency with CRM Tools and marketing automation software like Active Campaign, Mailchimp, and Braze or similar.   DUTIES: Work with the Sales, Merchandising and Marketing team to find ways to segment the B2B and B2C database. Create, implement and evaluate the CRM strategy. Evaluate and report on the various communication channels’ effectiveness. Manage communication platforms. Improve the online conversion rate of customers taking action (purchasing, enquiring and subscribing). Develop and implement communication strategies. Create automated journeys. Report back on performance of communication. Optimize based on the performance of the different channels.   REQUIREMENTS: Qualifications – Bachelor's Degree in a Marketing.   Experience\/Skills – 5+ Years working in an email\/CRM Marketing role. Experience in an eCommerce environment. Data and results-driven with exceptional detail and knowledge around metrics, A\/B Testing, and ROI Analysis. Experience with CRM, marketing automation, Email Service Providers, and web analytics platforms. Understanding of email marketing best practices. Experience in developing and implementing automated email campaigns. Excellent written communication and copywriting skills - Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Active Campaign, Mailchimp, and Braze or similar). A strong working knowledge of Google Sheets and\/or Microsoft Excel.   Advantageous – Experience in luxury brands. Basic HTML and CSS knowledge.   ATTRIBUTES: Champion of customer-centric marketing; passion in leveraging data to achieve business outcomes. Ability to work in a high-energy, fast-paced environment. Solutions-oriented with a proactive and can-do attitude. Ability to perform under pressure. Positive attitude, solid people skills and a team player approach. A passion for constant learning and improvement. Proactive, with strong initiative.