CRM Specialist

SUMMARY:
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POSITION INFO:

Role Overview

We are seeking a results-driven CRM Specialist with proven experience in Optimove within the iGaming industry. The successful candidate will be responsible for executing data-driven CRM strategies to drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.

Key Responsibilities

CRM Strategy & Execution

• Plan, build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
• Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
• Develop segmentation strategies based on player behaviour, value, and lifecycle stage.
• Ensure timely campaign deployment aligned with promotional calendars.

Optimove Management

• Build and manage campaigns within Optimove.
• Create dynamic target groups using behavioural and predictive data.
• Implement A/B and multivariate testing to improve campaign performance.
• Monitor campaign results and continuously optimize based on data insights.

iGaming Focus

• Drive engagement through sportsbook and/or casino promotions.
• Collaborate with Trading, Product, and BI teams to align campaigns with business goals.
• Support responsible gaming initiatives within CRM communications.
• Ensure compliance with regulatory and jurisdictional requirements.

Reporting & Analytics

• Track and report on key CRM KPIs (Open Rates, CTR, Conversion, Retention, ARPU, LTV).
• Analyse player behaviour trends to identify growth opportunities.
• Provide weekly and monthly performance reports with actionable insights.

Collaboration

• Work closely with Marketing, Design, BI, and Product teams.
• Brief creative teams on campaign requirements and messaging.
• Ensure accurate bonus setup and promotion execution.

Minimum Requirements

• 2–4+ years CRM experience within the iGaming industry (essential).
• Proven hands-on experience with Optimove (essential).
• Strong understanding of player lifecycle management.
• Experience with campaign automation and segmentation.
• Analytical mindset with strong Excel/data interpretation skills.
• Understanding of compliance and responsible gaming frameworks.