CRM Specialist

Recruiter:

The Good Human (Pty)Ltd

Job Ref:

4098531272

Date posted:

Wednesday, March 4, 2026

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:

Role Overview

We are seeking a results-driven CRM Specialist with proven experience in Optimove within the iGaming industry. The successful candidate will be responsible for executing data-driven CRM strategies to drive player acquisition, retention, reactivation, and lifetime value through targeted, automated campaigns.

Key Responsibilities

CRM Strategy & Execution

Plan, build, execute, and optimize multi-channel CRM campaigns (Email, SMS, Push, In-App).
Manage automated player lifecycle journeys (onboarding, retention, churn prevention, VIP, reactivation).
Develop segmentation strategies based on player behaviour, value, and lifecycle stage.
Ensure timely campaign deployment aligned with promotional calendars.

Optimove Management

Build and manage campaigns within Optimove.
Create dynamic target groups using behavioural and predictive data.
Implement A/B and multivariate testing to improve campaign performance.
Monitor campaign results and continuously optimize based on data insights.

iGaming Focus

Drive engagement through sportsbook and/or casino promotions.
Collaborate with Trading, Product, and BI teams to align campaigns with business goals.
Support responsible gaming initiatives within CRM communications.
Ensure compliance with regulatory and jurisdictional requirements.

Reporting & Analytics

Track and report on key CRM KPIs (Open Rates, CTR, Conversion, Retention, ARPU, LTV).
Analyse player behaviour trends to identify growth opportunities.
Provide weekly and monthly performance reports with actionable insights.

Collaboration

Work closely with Marketing, Design, BI, and Product teams.
Brief creative teams on campaign requirements and messaging.
Ensure accurate bonus setup and promotion execution.

Minimum Requirements

2–4+ years CRM experience within the iGaming industry (essential).
Proven hands-on experience with Optimove (essential).
Strong understanding of player lifecycle management.
Experience with campaign automation and segmentation.
Analytical mindset with strong Excel/data interpretation skills.
Understanding of compliance and responsible gaming frameworks.

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