SUMMARY:
The Organic Content Manager will help grow the brand’s organic presence by ensuring existing content works harder across owned and earned media channels.
POSITION INFO:
Organic Content Manager Own the day-to-day execution of organic social content while delivering SEO and GEO content updates across UK and ANZ markets. Cape Town, South Africa | Hybrid | Full-time, Monday to Friday, UK working hours | R40,000-R55,000 per month \/ R480,000-R660,000 per annum ABOUT OUR CLIENT Our client operates across the UK and ANZ markets, with further markets planned for launch in 2027. The business produces content across webinars, YouTube, podcasts, newsletters and website articles. Irs organic content activity spans owned and earned media channels, including organic social, SEO and GEO content. THE ROLE: ORGANIC CONTENT MANAGER The Organic Content Manager will help grow the brand's organic presence by ensuring existing content works harder across owned and earned media channels. The role will repurpose webinars, YouTube videos, podcast episodes, newsletters and website content into native social content while maintaining, updating and publishing SEO and GEO content. You will own the day-to-day execution of organic social activity and the execution of SEO and GEO content updates and publishing. Strategy, direction and priorities remain with the Organic Content Lead, with the Organic Content Manager providing recommendations based on experience, content calendar activity and reporting data. The role will be supported by marketing assistant and executive roles to help manage execution and delivery across multiple platforms. KEY RESPONSIBILITIES • Plan, create, schedule and publish organic content across priority channels, including LinkedIn, Meta and YouTube, in line with the channel strategy set by the Organic Content Lead. • Manage day-to-day social community activity, including replies, comments and mentions. • Create social-native assets, including short clips, carousels and quote cards, using Canva or similar tools and basic video editing tools, with support from the Video Marketing Executive and other support roles. • Work with sales and subject experts to develop personal-brand content, particularly for LinkedIn. • Repurpose webinars, YouTube videos, podcast episodes, newsletters and SEO content into social posts. • Maintain a rolling content calendar aligned with campaigns, courses and events. • Conduct social listening to identify key negative brand sentiment topics. • Support further channel launches and relaunches, such as TikTok and Pinterest, as the role develops. • Execute SEO and GEO content updates according to the strategy and priorities set by the Organic Content Lead. • Edit, quality-check and publish long-form SEO content produced by freelance writers and junior team members while maintaining quality and brand voice consistency. • Run the editing and publishing workflow, including briefs, edit status and on-page checks. • Curate content for inclusion in monthly newsletters before handing it over for design. • Track social channel performance and report monthly on reach, engagement, webinar registrations from social, branded search trends and assisted conversions. • Run structured tests across content formats, posting cadence and topics, recommending what should be retained, changed or stopped. • Share audience and content insights with paid media and CRM teams, including insights relevant to audience building and retargeting. • Track the performance of new and updated content and flag opportunities to the Organic Content Lead. FIRST 90 DAYS Days 1-30: Audit and Set Up • Review existing social accounts, content assets and historical performance. • Agree priority channels, success metrics and a baseline for each with the Organic Content Lead. • Establish the content calendar and content repurposing workflow. • Review the SEO and GEO update backlog. • Establish the editing and publishing workflow for content produced by freelancers and junior team members. Days 31-60: Publish and Learn • Publish consistently across agreed priority channels. • Deliver agreed SEO and GEO content updates. • Edit and publish freelancer and junior-team content according to schedule. • Test different formats and topics. • Add a simple method for capturing social influence, such as a \"how did you hear about us?\" field on enquiry and webinar forms. Days 61-90: Review and Recommend • Report performance against the agreed baseline, covering reach, engagement, webinar registrations from social, branded search trends and assisted conversions. • Recommend whether activity should be scaled, refocused or scaled back. SUCCESS MEASURES • Posting consistency against the content calendar, demonstrating reliable execution. • Reach and engagement rates across priority channels, measuring audience response. • Webinar and event registrations generated through social activity. • Branded search trends through Google Search Console, measuring brand awareness lift. • Assisted conversions and self-reported sources through GA4 and forms, indicating commercial influence. • Follower growth within the target audience, prioritising audience quality over volume. • SEO and GEO updates delivered against the agreed plan. • Turnaround time and quality of edited long-form content. • Organic traffic and ranking movement on updated pages through Google Search Console and Ahrefs, measuring the impact of content work, although the role is not accountable for these outcomes. ABOUT YOU Essential • Proven experience managing organic social channels, ideally LinkedIn, Meta including Facebook and Instagram, and YouTube, ideally for a considered-purchase brand. • Working knowledge or foundational understanding of SEO and content marketing, including GEO and optimising content for AI-driven search. • Strong editing and proofreading skills, including experience publishing long-form content through a CMS and providing constructive feedback to writers. • Strong writing skills and a good understanding of what works natively across different social platforms. • Confident using Canva or similar design tools and basic short-form video editing tools. • Comfortable using analytics, including native platform analytics and GA4, and translating data into clear recommendations. • Organised and able to work independently. Desirable • Experience working with UK and Australia or New Zealand audiences. • Experience within training, education or professional services.
