Chief Marketing Officer

SUMMARY:
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POSITION INFO:

What You’ll Be Driving
? Donor engagement systems that ensure every donor receives WhatsApp/email
updates showing the real-world impact of their contribution
? A content strategy built on campaign success — stories that move people, build trust,
and drive repeat giving
? Brand visibility and recognition, ensuring BackaBuddy becomes the platform of
choice for both fundraising and giving
? A data-driven marketing funnel that delivers measurable ROI through traffic,
conversions, and brand engagement
You’ll Thrive in This Role If You:
? Are a performance-driven marketing leader with a track record of building systems
that scale
? Know how to translate impact into engagement — turning stories into conversions
? Live and breathe metrics like donor retention, user acquisition, CTRs, and engagement
rates
? Are comfortable building cross-functional teams, collaborating with operations,
product, and support to deliver a seamless donor experience
? Understand that impact is the outcome — but performance is the path to get there
? Have 10+ years in marketing or related experience with 5 years in team leadership.
Key Performance Indicators (KPIs):
? % of donors receiving meaningful campaign updates
? Growth in recurring donors and donor lifetime value
? Increases in platform traffic and successful fundraising campaigns
? Growth in brand visibility and media mentions across SA
What We Offer:
? A fast-moving, purpose-driven team
? The opportunity to lead marketing for one of SA’s most impactful platforms
? Creative freedom backed by performance accountability
? A culture of transparency, collaboration, and continuous growth