Chief Marketing Officer

SUMMARY:
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POSITION INFO:

A leading Investment Management Business is looking for a Senior Marketing Professional to establish and grow their marketing department.Â

Role and Responsibilities

1. Review the current brand image
2. Analyse and review the current brand in the different market segments that the business operates in.

Brand strategy

1. Design an initial short to medium-term brand strategy to increase the research and awareness of their target markets
2. Manage and monitor the brand strategy to ensure it stays in-line with the vision and strategy of the overall business.

Marketing:

1. 1. Design and implement a marketing strategy and budget that will deliver on long-term goals while also delivering attractive ROI for the business.
   2. Have knowledge of all available marketing channels and utilize them to achieve optimal results for the business.
   3. Build a marketing team and engage with agencies to ensure long-term delivery of brand and marketing goals.
   4. Work with the Head of Distribution to provide tools and materials to the sales team to function effectively.
   5. Support sales and lead generation efforts.

Experience and Qualifications

1. A minimum of 10 years’ experience in marketing, at least some of which will be as a senior member of a marketing team at a respected SA brand.
2. Financial services experience will be an added benefit but is not required.
3. The successful individual will have a relevant post graduate qualification.

Competencies and Personal Characteristics

1. Leadership
2. Problem solving
3. Building relationships
4. Innovation
5. Developing strategies
6. Delivering results

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