Content Marketing Manager

SUMMARY:
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POSITION INFO:

Who are we: A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.

Who are we looking for: A hands-on Content Marketing Manager to lead our content strategy and production across web, social media and offline channels.

What will you do:

• Develop and execute a comprehensive content strategy aligned with marketing goals
• Create and manage content across various platforms, including website, social media and offline materials
• Ensure our branding is consistent across all channels
• Collaborate with the Acquisition Manager to align content with traffic and conversion objectives
• Coordinate with local teams, agencies and freelancers for translations and regional localisation efforts
• Manage budgets related to offline initiatives
• Monitor and report key performance indicators (KPIs) such as engagement metrics (likes, shares, comments, time on page, bounce rate), brand awareness (reach, impressions, direct traffic, brand search volume) and brand perception

What do you need:

• Minimum of 5 years of experience in content marketing or a related field
• Proven ability to develop and implement content strategies that drive engagement and brand awareness
• Experience in collaborating with cross-functional teams and managing external partners
• Budget management skills with a focus on maximising ROI
• Familiarity with iGaming and/or African markets is a significant plus

Soft skills that matter

• Creative and strategic thinker with a passion for storytelling
• Excellent communication skills, both written and verbal
• Highly organised with strong project management abilities
• Adaptable and proactive, able to navigate a dynamic marketing landscape
• Collaborative team player who values diversity and inclusivity