Executive Sales & Marketing Director

SUMMARY:
Historic Wine Estate based close to Franschhoek is looking for an experienced Executive Marketing & Estate Sale Director to drive revenue growth by developing and implementing effective sales strategies for wine products and offers on the estate.
 
Tasked with leading, refining and executing the Estate’s marketing and sales strategy, driving occupancy, revenue growth, and brand positioning across all estate offerings (accommodation, events, venue hire, hospitality experiences, tourism partnerships and wine).
 
The successful candidate will lead the strategy and implementation of marketing and estate sales across the estate, build strong client relationships, expand market reach, and ensure achievements of sales targets while maintaining the brands reputation and values.
 
Develop and own the Estate Marketing Strategy whilst overseeing and providing advice on the wine marketing strategy.

POSITION INFO:
Duties:

Strategic Marketing Leadership:

Refine positioning of the estate within the Western Cape luxury / tourism / events landscape
Give strategic guidance into property development
Align marketing strategy with occupancy and revenue targets
Define clear customer segments (corporate retreats, tourism operators, high-net-worth guests, etc.)
Drive brand consistency across digital, print, partnerships, and on-site experience
Oversee content, campaigns, PR, and brand storytelling

Estate Sales & Occupancy Growth:

Build and maintain relationships with: Corporate event agencies I Tour Operators I Luxury travel advisors I Hospitality networks I Strategic local and international partners I Influencers and Lifestyle market
Proactively pursue new commercial opportunities
Personally engage in high-level negotiations
Identify and convert key accounts

Revenue & Performance Ownership:

Take responsibility for estate-related revenue growth
Build sales forecasting models
Track and manage booking pipeline
Implement CRM or sales tracking systems if required
Work closely with operations to ensure alignment between marketing and delivery

Brand & Experience Development:

Ensure the brand remains aspirational and distinctive
Identify new revenue-generating estate experiences
Develop campaign concepts tied to estate seasons/events
Oversee visual identity, tone, and guest journey alignment

Team & Executive Leadership:

Lead internal marketing and reservations resources
Manage agencies and external suppliers
Ensure high standards of execution and organisation
Operate with urgency and accountability

Requirements:

Grade 12
A formal qualification
At least 10+ years senior marketing and/or commercial leadership experience
Sales Experience Proven ability to drive revenue growth
Strong hospitality / tourism / estate / luxury brand / wine experience required A natural relationship builder and dealmaker
Strong manager and leader of people
Ability to build a network Commercially astute and numbers-driven
Highly organised and execution-focused
Creative thinker with strategic depth
Comfortable being highly visible and client-facing
Energetic, resilient, and performance-oriented