Customer Market Segment specialist

Recruiter:

Palesa Mbali Group

Job Ref:

KZN000417/LW

Date posted:

Tuesday, July 20, 2021

Location:

Johannesburg, South Africa

SUMMARY:
Our client is a leading global provider of information and analytics that help customers with workflow solutions and better decision making. A digital pioneer, globally and in South Africa, it has been committed to enhancing the potential of Africa through its corporate solutions and smart digital platforms. As they grow on the continent they are seeking to appoint an experienced Customer Market Segment Specialist.

POSITION INFO:

Key responsibilities:

Identifies new business opportunities and creates appropriate business plans
Identifies new market opportunities (i.e. products/services, technologies, markets)
Monitors organization''s market share and competition
Create market segment content to articulate the whitespace, insights, pain points of the customers
Understanding the revenue within the segment
Aligning or driving benefits of products and/or solutions to bring in leads and opportunities for the sales team
Work with product owners to promote the story of the product both internally and externally (product features and their benefits)
Learn about competitors (customers, products and marketing tactics)
Develop buyer personas for key market segments
Develop and implement go to market plans for new market segment and product launches
Develop and implement digital campaigns for new sales, upsell, cross-sell, and increased usage of products targeting existing customers and contacts
Actively drive the conversion of contacts to qualified leads for sales through targeted product campaign automation

Qualifications and Skills required:

Marketing Diploma/Degree, MBA or similar would be an advantage
Previous experience in digital marketing, product marketing, and/or product management
Experience managing suppliers
Analytical mindset
Experience managing technical aspects of key product marketing and business systems (marketing automation, CRM)

This role will suit an analytical marketing professional who thrives in a research, product marketing role where engagement with many stakeholders is critical to success. The role will be based in Johannesburg.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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