DIGITAL MARKETER

SUMMARY:
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POSITION INFO:

The successful applicant will develop and implement creative content and strategies tailored to the strengths of various social media platforms to increase brand awareness, community engagement and ultimately drive sales. In doing so, the Digital Marketer will maximize customer awareness and engagement with the complete basket of product goods and services, thereby helping us to grow sales.

Qualifications and work experience:

• Grade 12
• Digital Marketing degree/diploma or related
• 3 - 4 years’ experience in similar role
• Extensive knowledge of the current social media platforms
• Keen understanding of how to craft effective social media strategies.
• Experience managing a company/brand's reputation in social channels.
• Graphic design skills and Photographic/Videographic

Roles and Responsibilities:

• Develop and implement monthly social content calendar.
• Use social media tools to craft and release creative and engaging content to our social channels.
• Provide community feedback to management and stakeholders.
• Monitor social channels for positive and negative company, brand and product mentions.
• Manage company and brand reputation to community through timeous, professional and consistent feedback.
• Develop social media campaigns and content in collaboration with the sales & marketing teams.
• Effectively connect with existing customers and acquire new ones.
• Analyse the company’s social strategy to make frequent improvement suggestions.
• Stay up to date with new and emerging trends to help keep social media presence.
• Establish key performance indicators to understand efficacy of social campaigns and adjust strategy for further optimizations.
• Achieve and report on Social KPI's