Dealer Principal

Recruiter:

ARCS

Job Ref:

PTA001486/FS

Date posted:

Friday, August 21, 2026

Location:

Johannesburg, South Africa

Salary:

50000 Monthly

SUMMARY:

Dealer Principal

Location: Lenasia, Gauteng
Employment Type: Permanent
Salary: Market Related, based on experience and current earnings

Job Purpose

An established motor dealership is seeking an experienced, commercially driven and results-oriented Dealer Principal to take overall responsibility for the dealership’s operational, financial and commercial performance.
The successful candidate will provide strategic leadership, drive sales and profitability, develop a high-performing team, ensure excellent customer service and maintain strong operational and compliance standards.

POSITION INFO:
Key Responsibilities Take full responsibility for the overall dealership operations and performance. Drive new and pre-owned vehicle sales, revenue and profitability. Monitor sales targets, gross profit, KPIs, budgets and expenses. Lead, motivate and develop the dealership management and sales teams. Drive exceptional customer service and CSI performance. Manage stock levels, ageing and vehicle stock turn. Ensure compliance with company, manufacturer and industry standards. Develop strategies to increase market share, revenue and customer retention. Build strong relationships with customers, manufacturers and key stakeholders. Identify business opportunities and drive continuous operational improvement. Requirements Extensive experience within the motor dealership industry . Previous senior dealership management experience. Previous Dealer Principal experience is advantageous. Proven track record of achieving sales, profitability and operational targets. Strong understanding of dealership operations, sales, F&I, aftersales and administration. Strong financial and commercial acumen. Proven leadership and people-management skills. Excellent communication, negotiation and decision-making abilities. Highly target-driven, customer-focused and commercially minded. Ability to perform effectively under pressure.

Similar jobs you might be interested in:

Dealer Principal
Location: Johannesburg
Salary: 50000 Monthly
dealer principalLocation: Lenasia, GautengEmployment Type: PermanentSalary: Market Related, based on experience and current earningsJob PurposeAn established motor dealership is seeking an experienced, commercially driven and results-oriented dealer principal to take overall responsibility for the dealership’s operational, financial and commercial performance.The successful candidate will pr...
1 day ago

Dealer Principal
Location: Johannesburg
Salary: 50000 Monthly
dealer principalLocation: Lenasia, GautengEmployment Type: PermanentSalary: Market Related, based on experience and current earningsJob PurposeAn established motor dealership is seeking an experienced, commercially driven and results-oriented dealer principal to take overall responsibility for the dealership’s operational, financial and commercial performance.The successful candidate will pr...
1 day ago

Dealership Financial Manager, Gauteng, East Rand
Location: Johannesburg
Salary:
dealership Financial Manager #DriveYourCareerForward and take the wheel of financial dealership performance.An established automotive dealership group is looking for an experienced Financial Manager to oversee the financial control and reporting functions of dealerships. This is an excellent opportunity for a commercially astute finance professional with strong automotive dealership exp...
5 days ago

FINANCIAL MANAGER
Location: Johannesburg
Salary: 55K (Depending on current salary)
Our client in the motor industry has an urgent vacancy for a FINANCIAL MANAGER in Edenvale, Johannesburg.
5 days ago

Dealer & Product Development Coordinator East Rand
Location: East Rand
Salary:
dealer & Product Development CoordinatorIsandoJob SummaryThe dealer & Product Development Coordinator is responsible for managing dealer standards, coordinating product and sales training, supporting dealer network compliance, and conducting product and market research within the automotive and commercial vehicle sector. The role focuses on improving dealer operational standards, enhancing...
23 days ago

Dealer & Development Coordinator (Commercial Truck)
Location: Johannesburg
Salary: Annual Salary, Medical Allowance, Provident Fund, Petrol Reimbursement
We are recruiting a dealer & Development Coordinator that will coordinate dealer development, compliance, sales training, and product research activities across the dealer network.
31 days ago