Dealer Principal - National Talent Pool 2026/2027

Recruiter:

Morgan Group

Job Ref:

650604

Date posted:

Thursday, October 29, 2026

Location:

Johannesburg, South Africa

SUMMARY:
-

POSITION INFO:
Main Purpose of Job An energetic leader with a passion for the automotive industry, who is confident in achieving business growth. The focus of this role is on leading people, achieving results (Group and OEM Targets), and driving business growth. Secondly, the focus will be to formulate a tactical strategy and associated delivery plans related to the dealership, ensuring practice integration and operational implementation through the achievement of maximum efficiency and profitability of the dealership. Qualifications, Experience and Skills Required Grade 12 certificate Qualifications in sales and\/or marketing would be an advantage Minimum of 5 years’ experience as a Dealer Principal Proven track record of leading a team to exceed car sales targets Proven track record of achieving CSI standards Valid driver’s license Exceptional communication skills Exceptional customer service Target driven Clear criminal record Computer Literate Key Duties and Responsibilities To develop strategies to drive dealership revenue, profitability, and market share in the relevant area. To achieve and exceed financial targets as per the agreed budget. Optimally manage and control the cross-functional areas in the dealer. To formulate and implement Dealership practices in compliance with legal requirements, Distributor, and OEM SA guidelines. To manage assets of a dealership optimally (cash control\/flow, liquidity, stock, debtors, creditors, etc). To provide effective leadership and people management to attract, develop, and retain high-quality and success-orientated dealer staff. To ensure customer acquisition and retention via customer-focused interventions in the dealership. To generate enthusiasm and set an appropriate brand example in line with the franchise standards. To be informed and up to date regarding competitor intelligence and awareness via proper market analysis. Track the performance to measure and improve operational efficiency for the dealership.

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