Dealer Sales Analyst

SUMMARY:
The Role:

Our client in the Automotive Sector is in search of a Dealer Sales Analyst to join their dynamic team.

The successful incu...

POSITION INFO:
The Role:

Our client in the Automotive Sector is in search of a Dealer Sales Analyst to join their dynamic team.

The successful incumbent will provide an analytical resource to the National Sales Manager, Regional Sales Managers and Pre-Owned Manager thereby critically evaluating the Dealer sales performance to forecast/budget/target, assisting with forecasting input to macro forecast process.

 

• Bachelorâ??s degree/ National Diploma from a recognised tertiary institution in Marketing/ Commerce/ Finance/ Business Science/ Sales
• Minimum of 3 years motor industry experience, ideally within the following fields: Volume Planning, Dealer Sales, Franchise Operations
• Proficient in MS Office (MS Word, Excel, PowerPoint), with well-developed electronic report preparation and presentation skills

Dealer Targets/Sales

• Calculation, analysis and control of national dealer targets to ensure equity and consistency with national forecast
• Establishment of Regional potential regarding Targets and Sales in order to maintain consistency between Regions and maximise Dealer performance
• Achievement of Regional Manager and Used Car Manager buy-in and agreement of Regional/Dealer Targets

Dealer Performance

• Monitoring national dealer performance to target â?? monthly and year-to-date to highlight any out of line performance to Regional Sales Managers
• Assisting the Dealers National Sales Manager and Regional Sales Managers with dealer franchise area sales analysis/trends
• Assisting the Pre-Owned Manager with dealer performance to target analysis and marketing intelligence
• Assessment of consistently under-performing Dealers and together with Regional Manager make recommendations regarding Targets and Allocation to the National Sales Manager

Dealer Allocations Ordering

• Determine first sight Regional and Dealer Allocation splits and obtain agreement from Regional Sales Managers
• Liaise with Corporate Sales Department regarding volume deals pending in the forward period. Cognisance of this to be part of Dealer Allocation process
• Liaison with Sales Planning and Franchise Operations Departments to ensure that all investment allocation offers are made prior to issuing Dealer Allocations

Dealer Incentives

• Developing dealer sales incentive program proposals when needed
• Analysing dealer performance on approved dealer incentive programs
• Compiling summary reports of dealer incentives to Finance for payment and audit

Sales Environment

• Analysing national dealer sales trends â?? competitors
• Providing marketing intelligence reports to Regional Sales Managers and Pre-Owned Manager

Dealer Forecasts

• Providing dealer sales forecast input to monthly national forecast meeting
• Coordinating weekly dealer sales forecast reports from Regional Sales Managers and producing national report for weekly Marketing Division Ops meetings with MOM reports
• Establishment of core reasons/agreements/rationale explaining changes in weekly forecasts and month-to-month movements

• Previous retail / field sales / sales forecasting experience would be advantageous
• Be highly analytical, numerate and demonstrate understanding of financial principles
• Demonstrate a high level of detail consciousness / accuracy
• Have the ability to listen and communicate effectively at all levels
• Negotiate and form sound working relationships at all levels
• Be innovative, resourceful and action-oriented
• Be a team player, yet be able to work and manage own output independently to meet high quality standards

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