SUMMARY:
The core purpose is to develop and implement effective marketing strategies to promote the universit

POSITION INFO:

Nelson Mandela University reserves the right not to make an appointment. In considering candidates for appointment into the advertised posts, preference will be accorded to persons from a designated group in accordance with the approved Nelson Mandela University Employment Equity Plan. No applications shall be accepted after the closing date Friday, 16 June 2023.

CORE PURPOSE OF JOB

The core purpose is to develop and implement effective marketing strategies to promote the university brand and its programs. This position plays a crucial role in driving enrollment, enhancing the university's reputation, and engaging with prospective students, current students, alumni, and other stakeholders.

KEY PERFORMANCE AREAS

As a Deputy Director of Marketing at Nelson Mandela University, your role would involve overseeing and managing various brand and marketing initiatives and strategies to promote the university's brand, attract students, and engage with stakeholders. Here are some key performance areas that would be relevant to your position:

• Brand Management: Ensure consistent brand positioning and messaging across all marketing channels. Develop and maintain brand guidelines and standards. Monitor and protect the university's brand reputation.
• Marketing Strategy: Contribute to the development and implementation of comprehensive marketing strategies to support the university's goals and objectives. Align marketing efforts with the university's mission and target audience.
• Content Alignment: Ensure content is aligned with the university's brand and effectively communicates key messages.
• Advertising: Develop and implement advertising campaigns to increase awareness and attract prospective students. Monitor and evaluate advertising and media initiatives for effectiveness.
• Market Research and Analysis: Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the higher education sector. Use data-driven insights to inform marketing strategies and decision-making.
• Stakeholder Engagement: Collaborate with internal stakeholders, such as faculty, staff, and administrators, to understand their needs and align marketing efforts accordingly. Foster relationships with external stakeholders, including prospective and current students, alumni, parents, and community partners.
• Event Management: Plan and coordinate marketing events, such as open houses, campus tours, career fairs, and alumni reunions. Ensure events are well-promoted and effectively support recruitment and engagement goals.
• Budget Management: Manage the marketing budget and allocate resources effectively to maximize return on investment. Monitor expenditures and track financial performance.
• Team Leadership and Development: Provide guidance, support, and supervision to the marketing team. Foster a positive work environment, promote professional growth, and encourage collaboration and innovation.

CORE COMPETENCIES

• Strategic Thinking: Ability to think critically and strategically, understanding the broader goals of the university and translating them into effective marketing strategies and initiatives.
• Brand Management: Proficiency in managing and maintaining the university's brand identity, ensuring consistency in messaging and visual representation across various marketing channels.
• Marketing Expertise: Strong knowledge and experience in marketing principles, techniques, and best practices, particularly within the higher education sector. Stay updated with the latest marketing trends and technologies.
• Data Analysis and Insights: Skill in analyzing marketing data, metrics, and analytics to derive meaningful insights and make data-driven decisions. Ability to measure and evaluate the effectiveness of marketing campaigns and strategies.
• Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling and persuasive content for different audiences. Strong presentation skills for delivering marketing plans and reports to stakeholders.
• Relationship Building: Ability to build and maintain positive relationships with internal and external stakeholders, including faculty, staff, students, alumni, community partners, and media outlets. Strong interpersonal skills for effective collaboration and networking.
• Leadership and Team Management: Proficient in leading and managing a marketing team, providing guidance, support, and direction. Foster a positive and collaborative work environment, promoting teamwork and professional development.
• Market Research and Analysis: Expertise in conducting market research, competitor analysis, and audience segmentation to understand the needs and preferences of target audiences. Use research findings to inform marketing strategies.
• Budget Management: Skill in managing marketing budgets, allocating resources effectively, and monitoring expenditures. Ability to maximize return on in

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