Digital Analyst

Recruiter:

TalentLink

Job Ref:

4001593378

Date posted:

Thursday, May 12, 2022

Location:

Cape Town, South Africa

JOB SUMMARY:
-

JOB DESCRIPTION:

Work closely with the digital marketing team to understand our digital customers
Produce accurate daily, weekly, and monthly reports and explain movements and trends
Track, review and analyse performance to ensure targets are met, variances are identified, investigated, and explained
Produce accurate daily and weekly reports and explain movements and trends
Leverage the data to find new ways of looking at customer behaviour and solutions to business challenges
Run ad-hoc in-depth analysis across different data sources
Understand the business process to create new analysis that will highlight areas for improvement
Develop and roll out test strategies in line with the marketing plan and ensure test campaigns are rigorously structured so that significance of results is not jeopardised
Develop analytics to review resource planning and discover opportunities to increase efficiency
Develop analytical models to drive sales opportunities within the customer base and improve contact strategies
Work with BI and Product owners to find automated solutions to streamline operational processes

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