Digital Brand Manager

SUMMARY:
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POSITION INFO:

A leading premium skincare business is seeking an experienced and results-driven Digital Brand Manager to join its established Brand team. This is a full-time, office-based role based in Parow, Cape Town, and reports directly to the Brand Marketing Manager.

The successful incumbent will be responsible for managing the digital aspects of the brand across multiple international markets. This is a fast-paced, high-pressure role suited to a commercially minded, digitally strong marketing professional with a genuine interest in skincare and premium consumer brands.

Key Responsibilities

• Lead and manage the digital brand strategy across multiple international markets, including Europe, Asia, and Southern Africa.

• Oversee and optimise the company website in collaboration with digital agencies to ensure a seamless user experience, consistent branding, and improved conversion rates.

• Work closely with development teams to enhance website functionality, design, and content.

• Drive SEO strategy and implementation with performance agencies, including keyword research, on-page optimisation, and performance tracking.

• Plan, develop, and execute social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn, ensuring alignment with brand voice and objectives.

• Grow online communities, manage engagement, and use analytics to continuously improve performance.

• Collaborate with international distributor marketing teams to ensure consistent brand positioning, awareness, and community growth across local markets.

• Work closely with Brand Managers, creative teams, and distributor teams to align digital campaigns with product launches, promotions, and broader brand initiatives.

• Brief and manage performance agencies, tracking delivery and reporting on campaign effectiveness.

• Monitor, analyse, and report on key digital marketing metrics including traffic, engagement, and conversion rates.

• Translate insights into clear recommendations for senior management to support continuous improvement.

• Stay up to date with digital marketing, social media, and skincare industry trends.

• Actively manage digital channels through effective community monitoring, response handling, and conversation management.

Qualifications, Experience & Competencies

• Bachelor’s degree in Marketing, Communications, or a related field.

• 4–6 years’ experience in digital marketing, ideally within a premium consumer goods environment. Skincare industry experience is desirable.

• Strong all-round digital marketing experience, including hands-on website management.

• Proven experience in SEO strategy and implementation, using tools such as Google Analytics and SEMrush.

• Solid experience managing social media campaigns across multiple platforms.

• Strong analytical capability with the ability to interpret data and optimise performance.

• Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• A strong eye for design and an understanding of how digital branding supports the overall customer experience.

• Experience using AI tools within digital marketing activities is advantageous.

• Proficient in Microsoft Office.

• Self-starter with a collaborative, team-oriented mindset.

• High levels of professionalism, attention to detail, and a strong bias towards action and meeting deadlines.

Additional Information

• This is a full-time, office-based role in Parow, Cape Town.

• No hybrid or flexible working arrangements are offered.

• Working hours are Monday to Thursday, 08h00 – 16h45, and Fridays, 08h00 – 15h15.

• The role is highly pressured and fast-paced, with responsibility for digital brand management across multiple international markets.

• The organisation is committed to Employment Equity and will seek to appoint suitably qualified designated individuals. Whilst internal promotion is encouraged where possible, appointments are made based on the best fit for the role.

• Open to all races and genders.