Digital Brand Manager (6 month contract)

SUMMARY:
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POSITION INFO:
Overview: Our client is seeking a Digital Brand Manager to join their team for a 6-month maternity leave contract starting in January 2027. The successful candidate will report directly to the Head of Marketing to develop and execute marketing initiatives, in line with the overarching marketing strategy and positioning. Attention to detail, a client-centric approach and strong verbal and written communication skills are crucial. This position requires a candidate with a blend of strategy, creative, analytical and project management expertise. Experience in digital marketing is a key requirement. Our client is looking for a talented self-starter who can work in a complex, fast-paced environment, across multiple teams and stakeholders. The successful candidate would need to comfortably develop, execute, and report on all marketing initiatives, and have a strong understanding of demonstrating ROI based on marketing analytics. Responsibilities: ·        Work with various teams and stakeholders across capabilities to execute a comprehensive and measurable digital marketing strategy (across all paid, earned, shared and owned channels) ·        Use data visualisation techniques to provide regular reporting on the success of campaigns and initiatives ·        Conduct industry and competitive analysis to inform sales positioning and messaging ·        Leverage behavioral insights, market research, and trend analysis to drive product uptake through digital channels ·        Develop relevant sales enablement tools, collateral, and presentations to assist distribution teams in achieving sales targets ·        Ensure consistency in the messaging, branding guidelines, content, and look-and-feel of all internal and external communications and marketing materials ·        Source, curate, and create diverse content formats, including text, visuals, videos, infographics, and social media content ·        Support the wider team with events, gifting and other marketing or non-marketing related tasks   Requirements: ·        Minimum of 5 years’ of relevant marketing experience ·        Formal marketing qualification (degree or diploma) ·        Strong understanding and passion for digital marketing (across all channels) ·        Working knowledge of digital marketing analytics, analysis, and interpretation (preferably in Adobe) ·        Exceptional communication skills and the ability to craft engaging written and visual messaging optimised for digital channels and audiences ·        A keen interest to learn\/understand new systems, platforms and technologies by independently seeking advice and guidance ·        Proficient in Microsoft Office: Word, PowerPoint, Excel and Outlook ·        Basic layout skills in Word and PowerPoint, with a keen eye for consistency and design ·        Experience in content creation, strategy, analytics, creating and editing website pages, email marketing, and paid search\/social advertising   Skills and attributes: ·        Delivery driven; a natural do-er that enjoys the rush of a fast-paced organisation and can’t stand ‘the ordinary’. A self-starter who gets things done ·        A resourceful, proactive team player, with excellent attention to detail ·        An ability to work under pressure to meet tight deadlines, with a can-do attitude ·        An adaptable working style, with an ability to multi-task across different portfolios ·        Excellent verbal and written communication skills ·        Managing budgets, projects and timelines ·        Strong attention to detail and a passion for delivering out of the ordinary work across big and small projects