Digital Content & Social Media Strategist

SUMMARY:
The Digital Content & Social Media Strategist is responsible for driving brand visibility, engagement and community growth through impactful social media content and visual storytelling.

POSITION INFO:

The Business:

Effer Ventures is an operationally-heavy investment business. The group is currently focused on rolling up staffing and recruitment businesses in the UK as well as a leading Employer of Record and recruitment business in South Africa. The model is to drive digitalisation and operational efficiency across the business, leading to an economies-of-scale-driven growth for each of the operating companies. We are looking to grow and scale both organically within these operating companies and through further acquisitions.

The Role:

The Digital Content & Social Media Strategist is responsible for driving brand visibility, engagement and community growth through impactful social media content and visual storytelling. This role manages organic social media channels creating, scheduling and optimising content across platforms like LinkedIn, Instagram, and Facebook while ensuring all visual assets align with brand standards.

They repurpose long-form content into digestible, engaging formats, support basic video editing, and collaborate with SEO and marketing teams to ensure consistency and performance. With a stong foundation in graphic design and a data-driven mindset, the strategist continuously tracks performance metrics, refines content strategies and identifies creative opportunities for community engagement and brand amplification.

The responsibilities of this role include:

Organic Social Media Management

• Develop and manage a monthly content calendar for platforms such as LinkedIn, Instagram, and Facebook.
• Write and schedule engaging organic posts, tailored to each platform’s format and best practices (carousels, videos, image posts, and text updates).
• Monitor social channels dailyresponding to comments, mentions, and messages while maintaining a consistent brand voice.
• Track content performance (engagement, reach, saves, shares) to inform future content strategies.

Graphic Design & Visual Content Creation

• Create visually appealing assets for social posts, blogs, emails, infographics, and other collateral.
• Ensure all graphics follow brand guidelines including colours, typography and visual tone.
• Collaborate with SEO and content teams to transform written content into engaging visual formats (e.g., infographics, quote cards, “How-To” carousels).
• Design reusable templates for recurring content series to speed up production.

Content Repurposing & Multimedia Support

• Convert long-form content (blogs, whitepapers, case studies) into short, shareable social formats.
• Assist with light video editingtrimming, adding captions, and applying simple transitions.
• Work alongside writers and freelancers to ensure cohesive visual-copy alignment prior to publishing.

Cross-Functional Collaboration

• Align visuals and content with SEO strategy while ensuring compliance with alt text, image sizing and structure.
• Support the Digital Marketing Manager with visuals for campaigns, product launches and gated content promotions.
• Offer design input on landing pages and CRO experiments (e.g., A/B test visuals or lead magnet graphics).

Qualifications and Experience:

• Minimum 2 years of hands-on social media management experience, ideally in a B2B setting.
• Strong graphic design skills with working knowledge of tools like Canva, Adobe Illustrator, Photoshop, or Figma.
• A portfolio showcasing consistent brand design across at least two platforms (e.g., Instagram, LinkedIn).
• Familiarity with basic video editing software for creating short clips or animated visuals.
• Experience managing social media independently across multiple content streams.

Skills and Characteristics

• Deep understanding of platform-specific best practices (hashtags, ideal post formats, optimal timing).
• Strong written communication, able to craft concise, engaging and on-brand captions.
• Analytical mindsetable to interpret engagement metrics and refine strategies accordingly.
• Highly organised with the ability to manage several content tracks simultaneously and meet deadlines.
• Collaborative nature with experience working across departments (SEO, content, marketing).
  
  Bonus skills:

• Basic HTML/CSS for image and blog formatting

• Knowledge of motion graphics or GIF creation

• Familiarity with social scheduling tools (Buffer, Later, Hootsuite)

• SEO awareness, especially how social supports broader inbound efforts

• Prior experience in hosting or supporting community events(e.g.,L

  inkedIn Lives, webinars)
  
  Compensation and Incentives:
  Base Salary:
• Monthly base salary: R22,000.00 - R25,000.00 based on experience.
  
  Incentives:
• Quarterly Bonus Scheme
• Subsidised medical aid after one year of employment
• Coffee, tea, fruit and breakfast in office
• Subsidised Transport