Digital Insights Analyst - (EE) - Cape Town

SUMMARY:
Seeking a Digital Insights Analyst with a Bsc Degree in Marketing, Data Analysis and/or related fields (Stats, Maths, Computer Science) and Google Academy certifications, plus 3 - 5 years experience in the field of Digital Marketing Analytics, for an EE position in Cape Town.

POSITION INFO:

Job Role

• Seeking a commercially minded Digital Marketing Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven digital marketing decisions in line with objectives.
• Be responsible for the ongoing monitoring and analyzing of digital marketing campaigns and practices in an effort to improve campaign performance and marketing ROI.
• Work closely with Group Marketing, with input from CX, BI, web, creative and media resources, to recommend best practice and optimisations around audience selection and targeting, channel mix, customer journey tracking and testing.
• Help ensure the marketing budget is spent efficiently and the audience is targeted effectively through successful digital marketing campaigns.
• Must possess a combination of business acumen and marketing and technical expertise.

 Responsibilities

• Develop performance measurement and reporting framework for digital marketing campaigns and practices.
• Ensure that the appropriate tagging conventions as well as custom views, dimensions and goal tracking are implemented to support the measurement framework, across platforms.
• Extract and prepare data.
• Identify, analyze, and interpret trends or patterns in complex data sets using analytical techniques.
• Develop recommendations based on the data for changes to marketing tactics and strategies to improve performance.
• Produce insightful visualizations (reports and/or dashboards) that enable actionable recommendations and outputs.
• Liaise with key stakeholders in the analytics and marketing landscape (incl. agencies) and deal with enquiries.
• Work closely with sales and marketing teams to identify opportunities for new client acquisition.
• Collaborate with the BI and CX teams (e.g. customer stream or advanced analytics) to generate insight using advanced analytical techniques.
• Identify commercial opportunities and recommend innovative solutions.
• Build models and run simulations to inform and optimize marketing spend for ongoing and  upcoming campaigns.
• Conduct competitive research and analyze benchmarking data.
• Championing an environment of learning and growth in the field of digital analytics.

 Requirements

 Qualifications

• Bachelors Degree in Marketing, Data Analysis and/or related fields (Stats, Maths, Computer Science)
• Google Academy qualifications:
  • Google AdWords Fundamentals Certified
  • Google Search Advertising Certified
  • Google Display Advertising Certified
  • Google Analytics Certified
  • Google Video Advertising Certified
  • Google Mobile Advertising Certified

 Experience

• 3 - 5 years experience in the field of Digital Marketing Analytics Expert: Google Marketing Platform, Analytics 360, Tag manager 360, Campaign Manager, Display and video 360, Search ads 360, Optimise, Data Studio, Big Query.
• Expert: Microsoft Excel.
• Strong knowledge of and experience with reporting packages, databases, querying (e.g. Business Objects, Tableau, Datorama, SAP, SQL).
• Understanding of integrated messaging platforms (e.g. Marketo, Everlytic), marketing automation system (D365) and content management system.
• Strong analytical mind and an ability to extract, prepare, analyze and visualize data to drive business and marketing decisions.

Skills/ Knowledge

• Advanced data analytics skills
• Blended skillset – Marketing / Data / Technology
• Strategic thinking skills
• Attention to detail with solid organisational skills
• Database knowledge
• IT Data Analysis
• Data Security
• MIS Reporting
• Database administration and reporting
• Interpersonal & relationship management skills
• Ability to think and act independently as well as collaboratively
• Good communication skills and the ability to simplify complex concepts for easy understanding

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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