Digital Marketing & Brand Manager

SUMMARY:
A luxury-focused brand is seeking a creative, trend-savvy, and dynamic Digital Marketing & Brand Manager to join their team. This exciting role is ideal for someone passionate about digital storytelling, content creation, branding, and executing impactful marketing campaigns across multiple platforms. The successful candidate will have a strong understanding of emerging digital trends, excellent creative instincts, and the ability to bring innovative ideas to life.

POSITION INFO:
Key Responsibilities:

• Manage and coordinate brand marketing initiatives and promotional activities
• Create engaging social media content, including videography and photography (essential)
• Coordinate and manage paid advertising campaigns across Meta, Google, Pinterest, LinkedIn, and TikTok
• Set up, test, and manage e-commerce promotions on the website
• Photograph and capture product content for marketing purposes
• Update product listings and website pages while ensuring SEO best practices are maintained
• Liaise with external contractors regarding website upgrades and improvements
• Design online marketing assets and promotional material (experience with Canva and InDesign advantageous)
• Assist with email marketing, content creation, photoshoots, and campaign execution
• Support the marketing team with campaign ideation and promotional calendar planning
• Manage and maintain the WordPress website
• Produce clear and engaging copywriting and editing content
• Conduct market research and analyse campaign performance

• Previous experience in a Digital Marketing or Brand Management role
• Strong content creation skills with experience in social media marketing
• Proficiency in Adobe Photoshop
• Experience managing WordPress websites
• Strong copywriting and communication skills
• Research and analytical abilities
• Proven success in developing and executing marketing campaigns

• Creative and innovative thinker
• Strong attention to detail
• Organised and able to manage multiple projects
• Passionate about branding and digital marketing
• Confident, proactive, and adaptable