Senior Marketing Manager

SUMMARY:
We’re partnering with a globally recognised organisation in the travel and customer experience space, known for delivering innovative, premium solutions to millions of customers worldwide.
They are looking for a Senior Marketing Manager to play a key role in shaping and delivering personalised, data-driven customer experiences across digital channels.
This is a high-impact role where you’ll combine strategy with execution, helping to optimise how customers engage across platforms while supporting major client integrations.

POSITION INFO:
Role Purpose: You'll take ownership of how customers interact with the brand across digital touchpoints, ensuring every journey is seamless, engaging, and results-driven. Key Responsibilities: Design and optimise end-to-end customer journeys across email, mobile, app, and web Deliver tailored experiences based on customer behaviour and data Lead the marketing onboarding of clients onto a new platform and app ecosystem Ensure data, communications, and journeys are correctly set up and aligned Translate strategic direction into actionable marketing plans Deliver multi-channel campaigns across lifecycle and engagement programmes Run A\/B testing and continuous optimisation initiatives Analyse campaign performance and identify opportunities to improve engagement and conversion Work closely with product, tech, and operations teams Align marketing execution with business and technical requirements Minimum Requirements: Strong experience in digital marketing, CRM, or lifecycle marketing Proven ability to manage complex customer journeys across multiple channels Hands-on experience with platforms such as: Salesforce Marketing Cloud (or similar CRM tools) Mobile engagement platforms (e.g. push, in-app messaging) Experience onboarding or launching new platforms or client programmes Strong project management skills and attention to detail Confidence working with data to inform decisions Ability to collaborate effectively across technical and non-technical teams Only South African Residents or individuals with a relevant South African work permit will be considered. If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles \/ positions. Connect with us on and Register your CV to create a profile and to view all our Digital recruitment vacancies. Let us assist you with your career. For further Digital Marketing, Paid Media, PPC, SEO, Copywriter, Graphic design, CRM, and Social Media jobs.