Digital Marketing Coordinator

My client is seeking a dynamic Digital Marketing Coordinator responsible for developing, implementing, and optimizing multi-channel digital campaigns. This role aims to maximize the organization’s online presence, engagement, and ROI through strategic digital initiatives across all platforms.

Key Responsibilities:
• Plan and execute website, SEO, email marketing, social media, display advertising, and content campaigns.
• Assist the Marketing Manager in planning property-specific marketing initiatives and events.
• Coordinate the production of artwork, source images, and review copy for consistency and brand alignment.
• Design, build, and maintain engaging social media profiles, developing shareable content to increase brand and property awareness.
• Develop and implement content marketing strategies across digital channels.
• Research emerging online media opportunities, including mobile platforms, blogs, and forums.
• Develop SEO strategies to increase website traffic and visibility.
• Utilize web analytics to monitor performance, generate reports, and recommend improvements.
• Manage paid online media placements, tracking performance and optimizing spend.
• Drive targeted traffic and leads via social networks and digital campaigns.
• Create and update property content on external web directories.
• Coordinate monthly marketing reports, ensuring deadlines are met, and analyze ROI for digital initiatives.

Minimum Requirements:
• Matric / Grade 12 with an NQF Level 5 Certificate in Marketing or related field.
• Strong understanding of digital marketing channels, SEO, social media, and analytics.
• Excellent communication skills, both verbal and written.
• Customer-focused approach with strong interpersonal skills.
• Ability to work independently, manage multiple projects, and meet deadlines.

This role offers a fantastic opportunity for a creative digital marketing professional to contribute to my client’s growth. If you meet the criteria, my client would love to hear from you.