Digital Marketing Manager

SUMMARY:
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POSITION INFO:

Who we are: A globally renowned entity in the car rental industry.

Who we are looking for: A highly motivated and results-driven Digital Marketing Specialist responsible for creating, implementing and managing successful digital marketing campaigns to increase brand awareness, customer engagement and overall revenue growth. 

What you will do:

• Develop, execute and manage effective digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, YouTube and paid digital social media platforms
• Effectively combine brand awareness with performance digital marketing
• Conduct thorough market research and analysis to identify new opportunities and optimise existing campaigns to improve performance
• Manage the budget and expenses for each campaign, ensuring cost reduction and maximum ROI
• Work closely with the marketing team to develop engaging and persuasive content that resonates with our target audience
• Analyse campaign data and provide regular reports to key stakeholders to identify trends and opportunities for growth
• Monitor and optimise campaigns to ensure we are meeting our KPIs and continuously improving performance
• Stay up-to-date with industry trends, new technologies and emerging digital marketing techniques

What do you need:

• Bachelor's degree in Marketing, Communications, Business Administration or a related field
• Proven experience in developing and executing successful digital marketing campaigns (car rental or automotive industry experience preferred)
• Strong analytical skills and attention to detail to track and measure campaign performance
• Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• Self-starter, proactive and able to work independently with minimal supervision
• Knowledge of digital marketing tools such as Google Ads, Facebook Ads Manager and Google Analytics.