Digital Marketing Specialist

SUMMARY:
We are looking for a Digital Marketing Specialist to be responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives. We have a permanent role in Pretoria.

POSITION INFO:
Minimum education (essential):
- BCom Marketing Management or related Commerce degree

Minimum education (desirable):
- Postgraduate Degree or Diploma in Marketing Management or related Course/Certificate in digital marketing

Minimum applicable experience (years):
- 5 years

Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
- Reporting and navigating GA4.
- Analyzing and reporting on campaign data.
- Set up and testing of goals and conversion tracking.

Skills and Knowledge (essential):
- Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
- GA4.
- Thorough understanding of conversion tracking systems.
- Digital target markets / audiences and campaign KPIs
- Predict campaign performance, based on previous experience.
- Proficient in Microsoft Suite or Google Suite.
- Excellent analytical and cross-functional communication skills
- TV Streaming (desirable)
- Google Tag Manager (desirable)
- Experience in Marketing Cloud intelligence / Marketing automation (desirable)

Duties
- Digital Campaign Management
- Retail and ecommerce Management
- Data Tracking & Reporting
- Strategic Management Support
- B2C Digital Marketing Administration and Budget Management
- QMS

Please call us on 0100300127

NB: Should you not hear from us within 6weeks, please consider your application unsuccessful.