Digital Marketing Specialist

SUMMARY:
Are you a digital native with a passion for performance-driven marketing? Do you love creating campaigns that don’t just look good - but deliver results? Join our team as a Digital Marketing Specialist and help us grow through smart strategies, powerful content, and data-led decisions.

In this role, you’ll develop and execute marketing strategies across multiple digital channels - from paid ads to SEO, social media, email marketing, and beyond. You'll collaborate with Designers, Content Creators, and Sales teams to deliver cohesive, high-impact campaigns that drive awareness, traffic, and conversions.

POSITION INFO:
What You’ll Bring:

• A degree in Marketing, Communications, or a related field.
• Minimum 2+ years of hands-on experience in digital marketing.
• Strong skills in SEO, SEM, social media, email marketing, and Google Ads.
• Solid understanding of content marketing and performance metrics.
• Experience using analytics platforms and digital marketing tools.
• Creative thinker with a strategic mindset and excellent communication skills.
• Proactive, self-motivated, and a team player.

• Strategy & Planning:
  • Build and execute digital marketing strategies aligned with business goals.
  • Cover all key areas: SEO, SEM, paid advertising, email, and social media and websites.
• Campaign Management:
  • Manage and optimise multi-channel campaigns from start to finish.
• Content Creation:
  • Write and edit digital content - web copy, emails, social posts, and more.
• SEO & SEM:
  • Improve website ranking through SEO best practices.
  • Plan and manage Google Ads and other paid campaigns.
• Social Media & Community:
  • Schedule content, grow engagement, and manage social media paid advertising.
• Email Marketing:
  • Build targeted email campaigns, segment lists, and track performance.
• Analytics & Reporting:
  • Monitor KPIs using platforms like Google Analytics and generate reports.
• Market Research:
  • Stay on top of industry trends, competitors, and emerging opportunities.
• Collaboration:
  • Work cross-functionally with Creatives, Developers, and Sales to align messaging and goals.
• Website & Digital Assets:
  • Maintain and update the company’s website and digital touchpoints.
  • Work on product enrichment by analysing and requesting product images, as well as online information repository.