Digital Marketing Specialist

SUMMARY:
An international concern is seeking a Digital Marketing Specialist to join their Corporate Marketing Team, a self-driven and motivated individual who will be responsible for the following:

• Web content management on Company's websites
• Digital marketing for all BU’s including strategy, content management, SNS, paid campaigns and associated reporting
• Serve as a custodian for digital marketing within the organization and assisting Corporate Marketing with instilling it as second-nature behavior across all BU’s, particularly Sales.

• Relevant Degree / Diploma in Marketing or similar
• 1-5 years experience
• Google Ads Search Certification
• Google Ads Display Certification
• Google Ads Video Certification )or in progress)
• Google Analytics GA4 Certification

• Full understanding of web development processes
• Digital marketing workflows and campaigns
• Market analysis and trends
• Hands on experience managing Google Search, Display, Shopping and Pmax campaigns
• Understanding of product feeds (Merchant Centre)
• Meta Blueprint familiarity
• Experience running conversion optimized campaigns for retail/e-commerce
• Working Knowledge of e-commerce tracking, ROAS and conversion optimization
• Experience in Tech, FMCG or retail driven environments
• Strong understanding of the South African digital media landscape

• Digital strategy, content management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Attention to detail
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand

• HTML
• SEO
• SEM
• CMS
• Web Analytics (Adobe Omniture / Google Analytics)
• SNS (Facebook, Twitter, YouTube)
• Adobe Creative Suite
• Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)

POSITION INFO:
Key Responsibilities Include: Web Content Management Retail Content Management Digital Marketing Management Operational Management

NB! This job is now closed. You can apply for other jobs by uploading your CV.