Senior Digital Marketing Manager

SUMMARY:
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POSITION INFO:

Who are we?

We are a leading South African group operating within the automotive and mobility sector, with a portfolio of specialist businesses focused on vehicle repair, recovery, insurance-related services, technology, and automotive solutions.

Our business is fast-paced, innovative, and purpose-driven, with a strong focus on transformation, operational excellence, and technology-enabled service delivery.

We are looking for a dynamic and commercially minded Digital Marketing Manager to work closely with the Group Head of Marketing and play a key role in driving brand visibility, digital growth, customer engagement, and integrated marketing initiatives across multiple brands within the group.

What will you do?

• Work as the second-in-command to the Marketing Director across multiple brands and business units
• Develop and implement digital marketing strategies aligned to business objectives
• Manage and optimise paid digital campaigns across Google, Meta, LinkedIn, YouTube, and other relevant platforms
• Drive lead generation, customer acquisition, engagement, and brand awareness initiatives
• Oversee website management, SEO, analytics, and performance optimisation
• Manage content planning and execution across digital channels, including social media, email marketing, and online campaigns
• Coordinate marketing campaigns with internal stakeholders, agencies, and external suppliers
• Monitor campaign performance and provide detailed reporting, insights, and recommendations
• Assist with brand positioning, corporate communications, events, and integrated marketing initiatives
• Ensure consistent brand messaging and visual identity across all touchpoints
• Stay up to date with digital trends, emerging technologies, and best practices within the automotive and digital marketing space

What do you need?

• Relevant qualification in Marketing, Digital Marketing, Communications, or related field
• Minimum 5 years’ experience in a digital marketing role, preferably within a multi-brand or corporate environment
• Strong understanding of performance marketing, digital analytics, SEO, CRM, and social media strategy
• Proven experience managing paid media campaigns and digital budgets
• Experience using Google Analytics, Meta Business Suite, Google Ads, and marketing automation tools
• Strong project management and stakeholder management skills
• Excellent communication, presentation, and copywriting ability
• Creative thinker with strong commercial awareness and attention to detail
• Ability to work in a fast-paced, high-performance environment
• Automotive, insurance, retail, or related industry exposure would be advantageous