Digital Marketing Strategist

SUMMARY:
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POSITION INFO:

Job Description – Annexure A

Roles and Responsibilities for Media Strategist:

• Social Media Strategies: Devise and execute tailored Social Media Strategies aligned with clients' goals, harnessing platforms such Facebook, Instagram, TikTok and LinkedIn. Experience in Sales Navigator as well as Google paid advertising.
• Paid Media: Strategise and execute paid advertising endeavors across Social Media Platforms, leveraging advanced targeting features and optimisation methods to fulfill client objectives.
• Meta Business Suite: Proficiency in Meta Business Suite to oversee and schedule content across diverse Meta platforms, ensuring optimal timing and frequency for heightened reach and engagement.
• Content: Craft captivating, visually stimulating content optimised for Social Media Platform, incl. Meta, adhering closely to best practices and platform guidelines (not mandatory to be able to design or write copy, but a bonus).
• Reporting: Monitor and dissect performance metrics across all Social Platforms incl. Meta, encompassing reach, engagement, and conversions—and furnish regular client reports packed with actionable insights.
• Tech updates and AI: Stay abreast of Social Media Platform updates, flexibly adapting strategies to amplify outcomes and identify any potential AI opportunities.
• Industry Trends: Remain vigilant regarding industry trends and social media marketing best practices, persistently seeking avenues for innovation and enhancement. Be trained up on Webflow to support internal team activations. Also assist with email and sms campaigns.
• Team Building: Foster tight collaboration with internal teams, spanning creative, account management, ops, senior management and analytics, to ensure seamless, impactful social media campaigns.