Digital Marketing Strategist / Manager - Hybrid

SUMMARY:
We’re looking for a dynamic Digital Marketing Strategist/Manager to drive high-impact digital campaigns across multiple channels. This mid–senior level role is ideal for a results-oriented marketer who blends creativity with analytical rigour. You’ll be responsible for developing, executing, and optimising digital strategies that elevate brand visibility, generate quality leads, and maximise ROI.

POSITION INFO:
We're Hiring: Digital Marketing Strategist / Manager
Location: South Africa (Hybrid or Remote considered)
Salary: Market-related | Half medical aid contribution included

Are you a strategic thinker with a hands-on approach to digital marketing? We’re looking for a highly skilled Digital Marketing Strategist/Manager with a proven track record of delivering results through data-driven campaigns and smart digital execution.

This role requires someone who can lead across multiple channels — from paid media to SEO, CRO, email marketing, and beyond — with confidence, creativity, and commercial insight.

Key Responsibilities:

• Develop and execute integrated digital marketing strategies (SEO, PPC, social media, content, email, and display).
• Manage and optimise Google Ads, Facebook Ads, LinkedIn Ads, and other paid channels to drive ROI.
• Use tools such as Google Analytics and Tag Manager to monitor, report, and enhance performance.
• Drive conversion rate optimisation across landing pages and digital assets.
• Lead remarketing and retargeting initiatives to improve engagement and retention.
• Oversee content creation, including blogs, infographics, and video content.
• Manage social media marketing across platforms including LinkedIn, Instagram, Twitter, and Facebook.
• Execute and optimise email campaigns with automation, segmentation, and A/B testing.
• Create and edit graphics and videos for digital campaigns.
• Collaborate with internal stakeholders and external partners to ensure campaign excellence.
• Stay ahead of digital trends, tools, and techniques to ensure continuous innovation.

• Minimum 5 years’ experience in digital marketing, with expertise in SEO, PPC, and paid social.
• Proven ability to improve search rankings and drive quality traffic.
• Strong knowledge of Google Ads, Google Analytics, Google Tag Manager.
• Experience with Google Search Console, My Business, and Merchant Center.
• Skilled in managing large PPC budgets with focus on CPA and ROAS.
• Advanced analytical mindset with data-driven decision-making.
• Experience with email tools such as Mailchimp, HubSpot, or ActiveCampaign.
• Proficient in design tools (Adobe Creative Suite, Canva, Figma or similar).
• Basic understanding of HTML, CSS, and JavaScript (advantageous).
• Excellent copywriting skills for ads, landing pages, and social content.
• Strong project management and multitasking abilities.
• Hands-on experience with A/B testing and segmentation strategies.
• Solutions-oriented with a growth mindset.

• Certifications in Google Ads, Analytics, or Facebook Blueprint.
• Exposure to marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Experience in eCommerce or B2B lead generation environments.
• Understanding of UX/UI principles and website optimisation.
• Familiarity with AI-driven marketing tools and automation.

NB! This job is now closed. You can apply for other jobs by uploading your CV.