Digital Media Lead

Recruiter:

The Recruitment Council

Job Ref:

Digital Media Lead

Date posted:

Tuesday, November 30, 2021

Location:

Johannesburg, South Africa

Salary:

Market Related

SUMMARY:
Digital Media Lead

POSITION INFO:

The purpose of this role is to:

Drive media performance and efficiencies through the digital channel
Develop,grow and maintain strong relationships with media partners and internal stakeholders
Create data driven paid media strategies against brand and business objectives.

RESPONSIBILITIES

Paid Media Strategy

Establish the overall strategic paid media approach and the overall media planning.
Approve the key digital strategic elements of strategic plans to ensure delivery against business objectives.

Budgeting & Revenue

To develop and manage financial performance, manage profitability and revenue growth to hit target and KPI''s.
Manage the media budgets and ensure a high return on advertising spend (ROAS).

Online Media Planning

Lead the alignment of the marketing plan to the strategic goals of the business to ensure that marketing spend is focused and provides best value to the business.
Oversee the implementation of all components of the media plan.

Leadership and Direction

Identify and communicate the actions needed to implement the function''s strategy and business plan within the business area or department;
Explain the relationship to the broader organization''s mission, vision and values
motivate people to commit to these and to doing extraordinary things to achieve local business goals.

Stakeholder Engagement

Identify and manage stakeholders up to management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Work with outside agencies and paid media partners to establish media goals,objectives and strategic roadmaps.
Provide leadership when necessary to develop, negotiate and implement creative media solutions.
Negotiate with partners, to maintain effective collaborative business relationshipsin the best long term interests of the company
Develop and maintain senior client relationships.
Attend, present and provide counsel at all significant media meetings. Insights and Reporting
Set and lead execution of the data and analytics reporting plan, creating strategies and templates to report data in a meaningful way. Create, present,
and communicate high-impact data and analytics insights and recommendations to critical internal and external stakeholders.

Project and Channel Management

Initiate and lead the governance and delivery of a program or group of significant projects within a function, using an appropriate project management
methodology to give assurance that intended outcomes are identified and achieved.
Manage the quality of work, in terms of paid media processes and global tools and processes.
Oversee the implementation of all components of the media plan and ensure deliverables are met on time and in budget.

Performance Management

Manage and report on the KPI''s of a substantial, diverse team
Set appropriate performance objectives for direct reports or project / account team members and
hold them accountable for achieving these
Take appropriate corrective action where necessary to ensure the achievement of team / personal objectives.
Monitor the team functions and prioritize, communicate, assign or delegate responsibilities to direct reports to ensure the team achieves the required levels of performance.

Team Capability Building

Use the organization''s formal development framework to identify the team''s individual development needs. Plan and implement actions to build their capabilities.
Provide training or coaching to others throughout the organization in their own area of expertise to enable others to improve performance and fulfill personal potential.
- Recruit, develop, motivate and support a team of paid media managers and specialists as required.
Continuous Improvement
- Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered.
EDUCATION:

Grade 12/ SAQA Accredited Equivalent - Essential
Google Marketing Platform Certified - Essential
Relevant degree and/or Diploma - Advantageous

EXPERIENCE:

General Experience
8 or more years hands-on experience within a paid media environment -Essential
8 or more years digital marketing experience - Essential
Experience with a financial services industry and Ecommerce - Advantageous

Managerial Experience
6 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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