Digital Media Marketing Specialist.

SUMMARY:

One of our clients is a leading workforce Solutions Company is looking for a digital media marketing specialist. Someone who oversee customer and employee social media engagement to drive positive brand awareness and connectedness across the brands. To manage, assist and oversee all online and digital brand activities across multiple brands with...

POSITION INFO:

One of our clients is a leading workforce Solutions Company is looking for a digital media marketing specialist. Someone who oversee customer and employee social media engagement to drive positive brand awareness and connectedness across the brands. To manage, assist and oversee all online and digital brand activities across multiple brands within the company.

• BA OR BCom in Digital Marketing
• Marketing Management and Google Ads Certified and Google Analytics Certified (advantage)
• SEM, digital paid and social media reports
• 3-5 years' experience in a similar role
• Must come from an Agency environment.

• Conduct keyword research and produce digital marketing campaigns.
• Conduct brand audits on digital platforms for social and Seo content.
• Generate detailed SEO, SEM, digital paid and social media reports.
• Keep up to date with the latest trends and concepts in digital marketing.
• Run Keyword analysis and trend analysis on SEM campaigns.
• Google Ads, Facebook Ads and LinkedIn Ads setup and monitoring.
• SEO and Social media Tools monitoring and checks.
• Conduct UX health checks and analysis on links and improve domain authority.
• Monitor website traffic and search engine rankings.
• Provide clear direction to the creative team regarding display and retargeting ad design.
• Maximum conversions and implement remarketing strategies.
• Review landing page conversion rates and collaborate with internal teams to update and create landing pages and optimize the user experience.
• Plan, execute and measure testing and conversion tests.
• Work with the creative and development teams to implement SEO and UX best practices
• Conduct on-page SEO across all digital properties to ensure pages are ranking for target keywords.
• Analyse competitor SEO status and strategize opportunities for improvement for the domain and brand.
• Drive tracking and reporting on interactions with all stakeholders and measure ROI.
• Identify key stakeholder groups and plans to engage, deliver value, create strong relationships, and attain strategic objectives.
• Leading on creativity and innovation.

TECHNICAL COMPETENCIES

 

• Proficiency in Google Ads, Google Analytics, Google Search Console, Google Webmaster and General website maintenance
• Google Ads Certified
• Google Analytics Certified
  • Solid understanding of performance marketing, conversion and online customer acquisition
  • Knowledge of ranking factors and search engine algorithms
  • Highly skilled at writing ad copy
  • SEO-level knowledge of HTML/CSS
  • Working knowledge of WordPress
  • Knowledge of digital tools and platforms in particular Google Analytics
  • Microsoft office - Excellent Excel, Outlook, PowerPoint, Word skills
  • Online marketing experience and a proven track record of driving significant business results from the digital marketing channels.
  • Strong knowledge of the digital sphere and social media capabilities
  • SQL, HTML, JavaScript experience