Digital Platforms Analytics Specialist: 24 months fixed term contract

 

Recruiter:

Dalitso

Job Ref:

1288122859

Date posted:

Saturday, January 15, 2022

Location:

Johannesburg, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

  • To be responsible for Digital Platforms Analytics which entails gathering, analysing, interpreting, visualizing, and reporting digital platform metrics, for all digital programs, activity, channels, and campaigns.

Key Responsibilities:

  • Interface with agencies and partners to implement the correct 3rd party tracking in line with the organization’s measurement framework and naming convention.
  • Proactively look for opportunities to use insights across other functions in the organisation.
  • Support long-term digital platform analytics special projects that enhance and facilitate tracking, reporting and performance improvements.
  • Build A/B and multi-variate testing plans that include hypotheses with corresponding goals and benchmarks.
  • Identify and prioritize opportunities for digital platform testing, personalization, and usability improvements, through both qualitative and quantitative analysis.
  • Dive into web and app analytics data to ascertain performance of all digital marketing channels and uncover opportunities for platform experience optimization.
  • Identify digital traffic trends by channel and audience, user experience issues, and opportunities for improving owned platform conversion.
  • Stay current on latest trend in digital measurement strategies and tactics, and how those are applied to external facing digital platforms and activities.
  • Actively participate in cross-functional team initiatives, collaborating with internal and external team members to achieve and measure digital platform delivery.
  • Work with internal and external teams to integrate analytics tools across solutions and to automate reporting.
  • Create and update recurring reports, dashboards, alerts.
  • Identify digital platform trends, opportunities, and challenges using Google Marketing Platform and social media analytics data
  • Grow and innovate our digital platforms testing approach and optimization practices continuously.

Minimum Requirements:

  • Valid Google Analytics Certification
  • At least 2 years in a digital marketing channels analytics and or digital media campaign analytics function for high-performance brands.
  • Certified qualifications in Digital Marketing, Computer Science or Statistical Processing and Analysis or other field related to the essential duties of the position.
  • Track record in setting up and maintaining DataStudio and PowerBi dashboards, other visualisation tools are a plus.
  • Tagging and trafficking digital media campaigns.
  • Experience in working with Google Search Console and a Tag Manager solution
  • Knowledge of relevant legislation and regulatory requirements i.e., PFMA, Treasury Regulations and Frameworks on performance information and strategic plans as well as government priorities and imperatives.
  • Understanding of the full spectrum of digital marketing channel measurement across owned, earned and bought media
  • Advanced in Microsoft and Google tech stack, inclusive of Azure and Cloud.
  • Advanced understand of Digital marketing measurement tools, Google Marketing Platform is a must.

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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