Digital Platforms Analytics Specialist: 24 months fixed term contract

• To be responsible for Digital Platforms Analytics which entails gathering, analysing, interpreting, visualizing, and reporting digital platform metrics, for all digital programs, activity, channels, and campaigns.

Key Responsibilities:

• Interface with agencies and partners to implement the correct 3rd party tracking in line with the organization’s measurement framework and naming convention.
• Proactively look for opportunities to use insights across other functions in the organisation.
• Support long-term digital platform analytics special projects that enhance and facilitate tracking, reporting and performance improvements.
• Build A/B and multi-variate testing plans that include hypotheses with corresponding goals and benchmarks.
• Identify and prioritize opportunities for digital platform testing, personalization, and usability improvements, through both qualitative and quantitative analysis.
• Dive into web and app analytics data to ascertain performance of all digital marketing channels and uncover opportunities for platform experience optimization.
• Identify digital traffic trends by channel and audience, user experience issues, and opportunities for improving owned platform conversion.
• Stay current on latest trend in digital measurement strategies and tactics, and how those are applied to external facing digital platforms and activities.
• Actively participate in cross-functional team initiatives, collaborating with internal and external team members to achieve and measure digital platform delivery.
• Work with internal and external teams to integrate analytics tools across solutions and to automate reporting.
• Create and update recurring reports, dashboards, alerts.
• Identify digital platform trends, opportunities, and challenges using Google Marketing Platform and social media analytics data
• Grow and innovate our digital platforms testing approach and optimization practices continuously.

Minimum Requirements:

• Valid Google Analytics Certification
• At least 2 years in a digital marketing channels analytics and or digital media campaign analytics function for high-performance brands.
• Certified qualifications in Digital Marketing, Computer Science or Statistical Processing and Analysis or other field related to the essential duties of the position.
• Track record in setting up and maintaining DataStudio and PowerBi dashboards, other visualisation tools are a plus.
• Tagging and trafficking digital media campaigns.
• Experience in working with Google Search Console and a Tag Manager solution
• Knowledge of relevant legislation and regulatory requirements i.e., PFMA, Treasury Regulations and Frameworks on performance information and strategic plans as well as government priorities and imperatives.
• Understanding of the full spectrum of digital marketing channel measurement across owned, earned and bought media
• Advanced in Microsoft and Google tech stack, inclusive of Azure and Cloud.
• Advanced understand of Digital marketing measurement tools, Google Marketing Platform is a must.