Digital Platforms Analytics Specialist: 24 months fixed term contract

Recruiter:

Dalitso

Job Ref:

1288122859

Date posted:

Saturday, January 15, 2022

Location:

Johannesburg, South Africa

JOB SUMMARY:
-

JOB DESCRIPTION:

To be responsible for Digital Platforms Analytics which entails gathering, analysing, interpreting, visualizing, and reporting digital platform metrics, for all digital programs, activity, channels, and campaigns.

Key Responsibilities:

Interface with agencies and partners to implement the correct 3rd party tracking in line with the organization’s measurement framework and naming convention.
Proactively look for opportunities to use insights across other functions in the organisation.
Support long-term digital platform analytics special projects that enhance and facilitate tracking, reporting and performance improvements.
Build A/B and multi-variate testing plans that include hypotheses with corresponding goals and benchmarks.
Identify and prioritize opportunities for digital platform testing, personalization, and usability improvements, through both qualitative and quantitative analysis.
Dive into web and app analytics data to ascertain performance of all digital marketing channels and uncover opportunities for platform experience optimization.
Identify digital traffic trends by channel and audience, user experience issues, and opportunities for improving owned platform conversion.
Stay current on latest trend in digital measurement strategies and tactics, and how those are applied to external facing digital platforms and activities.
Actively participate in cross-functional team initiatives, collaborating with internal and external team members to achieve and measure digital platform delivery.
Work with internal and external teams to integrate analytics tools across solutions and to automate reporting.
Create and update recurring reports, dashboards, alerts.
Identify digital platform trends, opportunities, and challenges using Google Marketing Platform and social media analytics data
Grow and innovate our digital platforms testing approach and optimization practices continuously.

Minimum Requirements:

Valid Google Analytics Certification
At least 2 years in a digital marketing channels analytics and or digital media campaign analytics function for high-performance brands.
Certified qualifications in Digital Marketing, Computer Science or Statistical Processing and Analysis or other field related to the essential duties of the position.
Track record in setting up and maintaining DataStudio and PowerBi dashboards, other visualisation tools are a plus.
Tagging and trafficking digital media campaigns.
Experience in working with Google Search Console and a Tag Manager solution
Knowledge of relevant legislation and regulatory requirements i.e., PFMA, Treasury Regulations and Frameworks on performance information and strategic plans as well as government priorities and imperatives.
Understanding of the full spectrum of digital marketing channel measurement across owned, earned and bought media
Advanced in Microsoft and Google tech stack, inclusive of Azure and Cloud.
Advanced understand of Digital marketing measurement tools, Google Marketing Platform is a must.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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Digital Platforms Analytics Specialist: 24 months fixed term contract

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