Digital Strategist

SUMMARY:
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POSITION INFO:

Digital Strategist

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or related field.
• 5+ years’ experience in a senior digital marketing or digital strategist role, preferably within higher education, corporate, or agency environments.
• Strong expertise in digital strategy, performance marketing, campaign execution and content roll-out.
• SEO/SEM, PPC, paid social, content strategy, email marketing, remarketing, and marketing automation.
• Track and measure marketing outcomes, including marketing activities, response, leads, sales, retention, and ROI.
• Proficient in Google Analytics, Google Ads, Meta Business Suite, CRM systems, email marketing platforms, and social media management tools.
• Data-driven mindset with strong analytical and reporting capability.
• Ability to manage budgets, optimise performance, and collaborate with internal teams and external agencies.
  
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