Digital Web Experience & Content Specialist

SUMMARY:
We are looking for a highly organised and detail‑driven Digital Web Experience & Content Specialist to help elevate our online presence across multiple consumer‑facing digital platforms.
Your focus will be ensuring that our websites are accurate, engaging, technically sound, and continually optimised for performance and user experience.
You will work closely with marketing, product, design and technical teams to implement updates, support ongoing digital campaigns, and improve the overall effectiveness of our digital ecosystem.

POSITION INFO:

Key Responsibilites
Website Operations & Content Publishing
Manage daily updates across consumer websites, ensuring content is accurate, brand‑consistent, and user‑
Review webpages for formatting, navigation, functionality, and mobile responsiveness before publishing
Coordinate with internal teams to implement content, structural changes, and new digital assets

Page Creation & UX Enhancements
Build and maintain landing pages, promotional pages, and other high‑impact digital content
Apply UX best practices to improve readability, navigation, and overall visitor experience
Collaborate with designers and brand teams to maintain consistency across all pages and digital touchpoints

Technical Quality Control
Flag technical issues such as broken links, layout inconsistencies, page errors, or performance concerns
Coordinate with technical support or development teams to resolve issues quickly
Conduct routine site health checks and support ongoing optimisation efforts

Search Visibility & SEO Support
Assist with on‑page optimisation including metadata, keyword placement, and internal linking strategies
Maintain SEO hygiene across critical pages and support visibility improvements

Tracking, Reporting & Digital Insights
Support the accuracy of tracking tools and event tagging across pages
Help prepare weekly insights on site performance, traffic behaviour and priority actions
Participate in testing cycles to identify opportunities for improvement across user journeys

Cross-Team Collaboration
You’ll work closely with:
Marketing & Creative teams – to support campaigns and content updates
Product & Category teams – to maintain product‑related content
Customer Service – to address friction points and site usability issues
Tech & Development partners – to help ensure smooth deployments and efficient workflows

What Success Looks Like
Clean, accurate, and up‑to‑date website content
Smooth page navigation and improved user experience across devices
Faster site performance and fewer technical errors
Strong SEO hygiene and enhanced search visibility
Timely, high‑quality delivery of digital updates
Clear communication and proactive ownership of tasks

Requirements
Minimum Experience
3+ years in web content management, digital production, ecommerce administration, or a similar web‑focused role
Hands‑on experience using CMS tools such as WordPress, Shopify, Magento, WooCommerce, or similar platforms
Familiarity with Google Analytics/GA4 and general web tracking concepts
Understanding of SEO fundamentals and website optimisation

Technical Skills
Proficiency in CMS publishing flows
Basic knowledge of HTML/CSS
Understanding of digital measurement tools and page performance indicators
Ability to troubleshoot common website issues

Soft Skills
Excellent organisational skills and attention to detail
Strong communication and teamwork abilities
Ability to manage multiple tasks and thrive in a fast‑paced environment
A proactive, solutions‑oriented mindset

Nice to Have
Experience working on multi‑site environments or with ecommerce platforms
Exposure to UX principles and/or design tools
Understanding of digital project workflows and cross‑functional collaboration

Interested in Joinin?
If you’re passionate about delivering high-quality digital experiences and enjoy working in a collaborative, fast‑moving environment, we’d love to hear from you.