E-Commerce Manager

Recruiter:

The Legends Agency

Job Ref:

RY6V5696

Date posted:

Tuesday, August 26, 2025

Location:

Cape Town, South Africa

Salary:

R31 200 - R36 000 Neg.

SUMMARY:
The E-Commerce Manager will play a pivotal role in leading the company’s online strategy, overseeing website performance, and ensuring seamless customer journeys

POSITION INFO:

E-Commerce Manager
Drive Online Growth and Enhance User Experience in a Leading UK Retailer
Location: Cape Town (Remote or Office-based – to be discussed) | Salary: R31 200 - R36 000 Neg. | Working Hours: 9:00 – 17:30 (UK Aligned)

About Our Client
Our client is one of the largest tobacconists in the UK, with a strong reputation built on quality products, premium service, and an expanding online presence. The business operates a highly successful e-commerce platform and is committed to driving further digital growth. With innovation and customer experience at its core, this is an exciting opportunity to join a company with ambitious plans for scaling its online retail operations.

The Role: E-Commerce Manager
The E-Commerce Manager will play a pivotal role in leading the company’s online strategy, overseeing website performance, and ensuring seamless customer journeys. The position focuses on driving online sales, improving conversion rates, and working across digital marketing, product management, and customer retention initiatives.

Key Responsibilities

Execute e-commerce strategies to grow online sales and market share
Identify and implement new digital opportunities, trends, and technologies
Manage daily website operations, ensuring performance, functionality, and user experience
Collaborate with designers and developers to enhance UX/UI and resolve issues
Work with SEO specialists to optimize organic search visibility
Coordinate with the Marketing Director and Digital Marketing Manager on campaigns (PPC, social media, email, etc.)
Monitor conversion rates through A/B testing and analytics
Manage product listings, promotions, and seasonal updates
Create and send newsletters, and grow the email database with targeted campaigns
Analyse data using Google Analytics, SEMrush, and similar tools to track KPIs
Provide regular reports with actionable insights for improvements
Enhance online customer journey, navigation, and checkout processes
Support customer service with online-related queries
Develop loyalty and retention programs to boost repeat business

About You

Proven experience as an E-Commerce Manager or similar role
Strong knowledge of web analytics tools (Google Analytics, Google Search Console, SEMrush, etc.)
Skilled in digital marketing strategies including PPC, SEO, email marketing, and affiliate marketing
Experience with A/B testing, personalisation, and CRM tools
Excellent project management and multitasking abilities
Analytical thinker with problem-solving skills and data-driven decision-making
Solid understanding of UX/UI principles and conversion optimization
Track record of managing revenue targets and budgets successfully
Strong collaboration and stakeholder management skills
Experience with WooCommerce/Shopify (multi-platform experience advantageous)

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