E-Commerce Specialist - Brand Building/Consumer-driven insights

SUMMARY:
Are you passionate about brand building, consumer-driven insights and ready for an exciting career opportunity to use your Digital Marketing expertise? 

Degree essential, we require your practical SEO and Digital Advertising expertise - management of research, campaigns, critical application of AI to marketing situations, strategic B2B growth driving pipelines, accelerating revenue, heading growth opportunity and strengthening brand equity.
 
Our client is based in Cape Town CBD requires a performance Marketing full-stack Growth Leader - paid media, Meta, Google, Programmatic, organic channels, email, and owned media.

POSITION INFO:
REQUIREMENTS

• Experience in growth marketing, performance marketing, or digital marketing leadership
• Proven experience managing paid media budgets (Meta Ads, Google Ads) with measurable ROAS
• Email marketing expertise (Klaviyo, Mailchimp, or similar) with demonstrated revenue impact
• SEO and organic growth strategy experience
• Data-driven with strong analytical skills (GA4, attribution modelling, cohort analysis)
• Experience in e-commerce, marketplace, or deals/coupon industry strongly preferred
• Based in or willing to relocate to Cape Town (hybrid model: 3 office / 2 remote)

• Own all customer acquisition, retention, and lifetime value
• Lead integrated marketing across paid media (Meta, Google, Programmatic), organic channels, email, owned media channels and CRM
• Manage performance marketing
• Design and own the end-to-end B2B growth strategy across hospitality, adventure and wellness services
• Translate business objectives into measurable pipeline and revenue targets
• Build a scalable acquisition and retention engine from the ground up
• Drive high-quality MQLs, SQLs and revenue contribution
• Ensure brand positioning supports performance marketing outcomes
• Work closely with sales leadership to align with lead qualification and pipeline priorities
• Improve lead quality and conversion through tight marketing-sales integration
• Develop lifecycle strategies to increase repeat bookings, account expansion and long-term client value
• Implement segmentation and nurture journeys across CRM and email
• Audit current marketing activity and identify growth gaps