Casino Product Specialist

SUMMARY:
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POSITION INFO:

Job Purpose: The Casino Product Specialist will be responsible for the measurement, development and management of online gaming products and tools, implementing new products and enhancing existing product offerings based on data analysis and market indicators, with the aim of promoting the brand as the online gaming brand of choice.  This will include the analysis and interpretation of business intelligence tools and data, reporting on trends, piloting and testing of products and making recommendations to continuously improve casino product innovation, standards, and to deliver results.

Key Performance Areas

• Work cross-functionally to define and implement casino product roadmaps, prioritize features and execute the end-to-end product life cycle
• Develop reporting & analysis methods/templates for the casino operations to understand product performance
• Perform data analysis on casino product performance, product spend, odds and margin analysis, customer segments and player profitability, casino promotions etc. to drive product decisions.
• Analyse and diagnose product performance issues and challenges and offer a solution in line with product knowledge and business needs
• Produce weekly, monthly and quarterly reports on casino products in order to determine growth and performance of gaming.
• Develop and implement action plans to boost casino performance and offers to be competitive to various casino segments.
• Research, recommend and implement gaming product innovation of new technologies across the customer experience
• Work collaboratively with all customers facing functions to ensure a consistent and accurate message is provided to customers on casino products.
• Quality assure and test/pilot solutions and products before delivery to business.
• Collaborate with management, operations teams and compliance teams to mitigate casino operational risk.
• Understand casino capabilities and customer needs and anticipate their future needs.
• Monitor and review the casino gaming revenue and identify challenges that need to be addressed.
• Review, measure and optimize casino promotional campaigns and bonus offers.
• Communicate and monitor the effectiveness of bonusing tools on customer behaviour and adjust where relevant.
• Work closely with CRM teams to identify opportunities to promote network promotions, exclusive game launches, new supplier integrations and new features introduced on the platform.
• Create and present Post Campaign Analysis reports.
• Collaborate with various operational teams to facilitate and monitor the integration and content release processes for new game providers.
• Follow a data-driven approach to continuously monitor the performance of the gaming offering and make adjustments to the casino lobby accordingly.
• Project manage marketing campaigns from concept to execution, working with marcomms teams, design, digital and operations teams.
• Facilitate and maintain partnerships/relationships to support the development, refinement and implementation of products and services.

Education

3 Year Degree / Diploma in Business Management

Experience

8 years’ experience in product management within the gambling/online gaming industry

* Experience with online casino product offerings and the evaluation of its effectiveness in market 

Skills And Knowledge

Evaluating Analysing Information

Innovating

Creating & Improving

Measuring products, risk & results

Managing Customer & Stakeholder relationships

Embracing Change

Collaborating

Taking ownership

Strong verbal and written communication

Knowledge of slots/casino products

Business acumen

Statistical skills

Financial acumen/aptitude for numbers

Gaming Compliance Procedures

Proficient Computer Skills - MS Office; EGS

Networking skills

SLA & Contract management

Marketing knowledge

Equity

Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans