E-commerce Growth Lead

SUMMARY:
Practical growth specialist responsible for the experiment backlog, ICE/RICE prioritisation.

POSITION INFO:
Summary: Practical growth specialist responsible for the experiment backlog, ICE\/RICE prioritisation, weekly test cadence and end-to-end growth experimentation across acquisition, activation, conversion, retention and priority category growth. Purpose To design and run a high-velocity growth experimentation engine, with a target of 3-5 funnel experiments per week and a disciplined approach to measuring uplift, learning quickly and scaling successful interventions. Key Responsibilities Build and manage the growth experiment backlog across customer activation, funnel optimisation, loyalty\/rewards usage, priority category sales and repeat purchase. Apply ICE\/RICE prioritisation and commercial filters to select experiments with the strongest likely impact. Define hypotheses, target segments, success metrics, measurement windows and scale\/stop\/iterate recommendations. Run 3-5 experiments per week across CRM, paid media, product journeys, payment messaging, retargeting and loyalty\/rewards-led offers. Work with the Growth Analyst to identify funnel drop-offs, segment opportunities and experiment results. Coordinate with CRM, Performance Marketing and Product\/CRO specialists to launch tests quickly and measure impact. Focus strongly on registered non-transactors, high-intent browsers, cart abandoners, priority category shoppers and loyalty\/rewards customers. Present weekly learnings, winning tests, failed tests and next experiment recommendations. Support scale-up of successful experiments into repeatable growth practices. Required Experience 5+ years in growth, product growth, growth marketing, digital commerce, app growth, e-commerce, marketplace, fintech or consumer platform roles. Hands-on experience designing and running experiments, A\/B tests, funnel tests, campaign tests or control-group tests. Strong understanding of acquisition, activation, conversion, retention and repeat-purchase levers. Experience working with CRM, paid media, product, analytics and technology teams. Exposure to analytics or experimentation tools such as GA4, Firebase, Amplitude, Mixpanel, Optimizely, VWO, Adobe Target or similar would be advantageous. Key Skills \/ Competencies Growth experimentation A\/B testing ICE\/RICE prioritisation Funnel optimisation Activation strategy Retention strategy Conversion optimisation Customer segmentation Experiment design Growth reporting Success Measures A prioritised experiment backlog is established and actively managed. 3-5 experiments launched per week where data, platform and approval conditions allow. Experiment win rate tracked against the agreed target. Successful experiments scaled into campaigns, journeys or product improvements.