Email Designer

SUMMARY:
Cape Town, South Africa (Hybrid/Onsite preferred)

POSITION INFO:

Location: Cape Town, South Africa (Hybrid/Onsite preferred)
Job Type: Full-Time | Permanent
Experience Level: Mid-level (2-3 years)

Salary: R25,000 - 35 000 pm

About the Role

We are seeking a talented and creative Email Designer with expertise in Klaviyo and Figma to join our growing digital marketing team. The ideal candidate will have 2-3 years of hands-on experience designing and building email campaigns within Klaviyo, and a strong background in Figma for layout and visual design.

This role is ideal for a self-starter who thrives in a fast-paced environment and is passionate about creating beautifully crafted, conversion-driven email content.

Key Responsibilities

• Design visually engaging email templates using Figma, in line with brand guidelines and campaign strategy.
• Build and implement responsive email campaigns in Klaviyo, ensuring cross-device compatibility and optimal user experience.
• Work closely with the CRM Manager, copywriters, and marketing team to translate campaign briefs into actionable email sequences.
• Apply email marketing best practices, including CTAs, layout hierarchy, and image optimization.
• Create and manage Klaviyo flows, including automation, segmentation, A/B testing, and personalization logic.
• Maintain and enhance design systems for email components and reusable assets in Figma.
• Monitor and report on email performance (open rates, click rates, conversion), making design-led improvements where appropriate.
• Stay updated with trends in email design, accessibility standards, and Klaviyo feature releases.

Required Skills and Experience

• 2-3 years of experience designing and building emails specifically within the Klaviyo ecosystem.
• Proficient in Figma, with the ability to design polished UI layouts that are developer- and email-friendly.
• Solid understanding of email HTML/CSS you dont need to code from scratch, but should understand how your design will render.
• Experience designing for mobile-first and responsive email layouts.
• Familiar with email marketing KPIs and how to iterate on design to improve them.
• Excellent attention to detail, consistency, and pixel-perfect execution.
• Strong collaboration and communication skills.
• Ability to manage multiple projects and meet tight deadlines.

Desirable (Bonus) Skills

• Experience with eCommerce platforms like Shopify or WooCommerce.
• Basic knowledge of Klaviyo data structures (tags, custom properties, event triggers).
• Understanding of GDPR and email compliance.
• Familiarity with email testing platforms like Litmus or Email on Acid.
• Motion or interactive email experience using animated GIFs or CSS transitions.

Salary Range

Market-related and dependent on experience. This is a mid-level role, with salary typically ranging from R25,000 R35,000 gross per month.