Events & Communication Manager

SUMMARY:
Events & Communication Manager- Garsfontein, Pretoria

POSITION INFO:
Our client located in Garsfontein, Pretoria is looking for a dynamic Office Administrator & PA to join their team!

About them:
They are a leading, independent international automotive distributor and mobility company with over 70 years of heritage. The company provides end-to-end automotive solutions, including distribution, retail, service, logistics, and pre-owned sales—across markets in the Middle East, North Africa, Europe, Asia, and Africa. They partner with top global OEM brands, such as Toyota, Lexus, BYD, MG, and Changan, offering a full ownership experience from financing to servicing.

About the role:
The Events & Communication Manager is responsible for planning, executing, and managing all corporate, dealer, and public-facing events, as well as ensuring consistent brand communication across channels. This role will drive the visibility of the Changan brand in South Africa, create impactful experiences, and safeguard a unified voice in all messaging. The position is central to brand building, launch execution, and ongoing engagement with stakeholders, dealers, media, and customers.

Key Responsibilities:

• Develop and manage the annual events calendar aligned with brand and sales objectives.
• Plan and execute all corporate, dealer, media, customer, and government events, including launches, dealer openings, test-drive activations, and sponsorships.
• Oversee all event logistics such as venue sourcing, supplier and agency coordination, contracts, permits, catering, staging, AV, décor, hospitality, transport, and guest experience.
• Manage event budgets and ensure cost-effective delivery with strong return on investment.
• Ensure all events meet global CI standards and reflect a world-class brand presence.
• Track and report on event KPIs, including attendance, media coverage, customer engagement, and ROI.
• Manage the brand voice and ensure all communication aligns with brand positioning.
• Develop communication plans for product launches, dealer initiatives, aftersales campaigns, fleet activities, and corporate affairs.
• Write, edit, and oversee press releases, newsletters, speeches, website content, and social media material.
• Build and maintain relationships with media across print, TV, radio, online, and influencer channels.
• Provide crisis communication support through timely and consistent messaging.
• Ensure alignment between dealer communications, national advertising, and corporate messaging.
• Act as a communication liaison with dealers, agencies, media, government, and industry bodies.
• Prepare talking points, briefing packs, presentations, and speeches for executives.
• Drive internal communication and employee engagement through newsletters, announcements, and internal events.

• Bachelor’s degree in Marketing, Communications, PR, or Event Management (postgraduate an advantage).
• Minimum 7+ years’ experience in brand communications, events, or PR (automotive or FMCG industry preferred).
• Proven track record in managing large-scale events and launch activations.
• Strong understanding of South African media landscape and influencer ecosystems.
• Excellent writing, editing, and presentation skills.
• Experience managing agencies, vendors, and budgets.
• Fluency in English required; proficiency in additional SA languages an advantage.
• Valid driver’s licence