External Communications Manager (senior)

 

Recruiter:

Ad Talent

Job Ref:

1481680118

Date posted:

Saturday, September 24, 2022

Location:

Cape Town, South Africa


JOB SUMMARY:
-

JOB DESCRIPTION:

Join one of SA's  leading retailers as their Senior External Communications Manager focusing on the external communications strategy for the group whilst driving and securing pro-active publicity.

 

Responsibilities

  • Work across multiple networks to promote and increase brand awareness
  • Develop the corporate image for the company whilst nurturing industry networks
  • Be a skilled communicator and storyteller and formulate fresh value generate ideas
  • Identify target audiences, tactics and methods for communication outreach and engagement
  • Ensure captivating media angles and news coverage, profile pieces and features that generate positive coverage
  • Lead the creation of impactful and engaging content
  • Quality assure all content, ensuring alignment and consistency of brand narratives and designs
  • Drive external positive brand reputation
  • Work with marketing in managing the corporate brand and external brand reputation
  • Proactively build relationships and collaborate with media outlets or organisations, community groups, influencers
  • Coach and support preparation of senior leadership and key spokespeople for media interactions and public appearances
  • Compile publicity reports and track and report on communication success metrics / ROI
  • Manage external PR agency resources
  • Oversee PR events, ensuring timely delivery of communication and PR content

Requirements

  • Degree or Diploma in Communications, PR, Journalism or a related field
  • 5+ years experience in a senior communications management role
  • Demonstrable experience developing and executing external communication strategies and plans for a large corporate organisation including designing and executing successful PR campaigns
  • Knowledge and experience in a retail environment
  • Deep understanding of media relations with a well-established network of media contacts
  • Deep understanding of brand and corporate identity

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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