External Communications Manager (senior)

Join one of SA's  leading retailers as their Senior External Communications Manager focusing on the external communications strategy for the group whilst driving and securing pro-active publicity.

Responsibilities

• Work across multiple networks to promote and increase brand awareness
• Develop the corporate image for the company whilst nurturing industry networks
• Be a skilled communicator and storyteller and formulate fresh value generate ideas
• Identify target audiences, tactics and methods for communication outreach and engagement
• Ensure captivating media angles and news coverage, profile pieces and features that generate positive coverage
• Lead the creation of impactful and engaging content
• Quality assure all content, ensuring alignment and consistency of brand narratives and designs
• Drive external positive brand reputation
• Work with marketing in managing the corporate brand and external brand reputation
• Proactively build relationships and collaborate with media outlets or organisations, community groups, influencers
• Coach and support preparation of senior leadership and key spokespeople for media interactions and public appearances
• Compile publicity reports and track and report on communication success metrics / ROI
• Manage external PR agency resources
• Oversee PR events, ensuring timely delivery of communication and PR content

Requirements

• Degree or Diploma in Communications, PR, Journalism or a related field
• 5+ years experience in a senior communications management role
• Demonstrable experience developing and executing external communication strategies and plans for a large corporate organisation including designing and executing successful PR campaigns
• Knowledge and experience in a retail environment
• Deep understanding of media relations with a well-established network of media contacts
• Deep understanding of brand and corporate identity