External Sales Representative

SUMMARY:
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POSITION INFO:
SALES REPRESENTATIVE – WESTERN CAPE Location: Cape Town – Southern Suburbs Industry: FMCG \/ Nicotine & Vaping Benefits: Company cell phone Travel: Extensive daily travel – own reliable vehicle and valid driver’s licence essential About the Role A fast-growing FMCG distributor is seeking a driven and results-focused Sales Representative to take ownership of an assigned territory across the Southern Suburbs of Cape Town. This is a highly active, field-based sales role focused on growing revenue, acquiring new customers and developing existing retail, wholesale, independent and forecourt accounts. Key Responsibilities Drive sales and revenue growth across the assigned territory. Service and grow SPAR, Pick n Pay, Shoprite and forecourt accounts . Identify, prospect and open new independent, wholesale and retail accounts. Achieve a minimum of 12–15 customer calls per day while maintaining 90%+ call-cycle adherence. Manage merchandising, product availability, ranging, pricing and in-store execution. Monitor competitor activity, pricing and product ranges. Maintain accurate customer information, orders, call reports and photo evidence using CRM systems. Build strong customer relationships and resolve account queries. Support approved in-store promotions and activations. Monitor stock levels, sell-through, returns and account performance. Provide accurate sales reports, forecasts and KPI updates to the Regional Sales Manager. Minimum Requirements 2–3 years’ FMCG field sales experience. Proven track record of achieving or exceeding sales targets, with measurable results. Experience managing a defined sales route\/call cycle across multiple areas. Direct experience calling on SPAR, Pick n Pay and\/or Shoprite stores . Experience servicing forecourt group sites . Proven ability to grow independent and wholesale accounts. Experience acquiring and developing new business from scratch. Comfortable working with CRM systems, sales data and activity reports. Strong product knowledge and willingness to complete required product certification. Valid driver’s licence and own reliable vehicle. Willingness to travel extensively throughout the Western Cape. Comfortable with a performance-driven remuneration structure weighted towards uncapped commission . Matric essential ; a tertiary qualification in Sales, Marketing or Business is advantageous. Advantageous Experience in nicotine, vaping, tobacco or other regulated FMCG\/consumer goods . Existing relationships with Western Cape store managers and buyers. Experience launching new products into retail. Experience using route-based CRM\/sales applications such as RepForce or similar. Experience working in a fast-growing business environment.