eCommerce Manager - Auto

eCommerce Manager
Main Purpose of the Role:
 This role leads eCommerce delivery and execution of ‘Go-To-Market’
strategy for South Africa and wider SSA region. This position integrates cross
functions in the market for eCommerce delivery. This role is also the SPOC
(Single Point of Contact) in South Africa for the eCommerce team and
champions voice-of-the-customer and the market.
 Execute eCommerce in the market to deliver brand or business outcomes.
 Lead cross-functional integration and execute eCommerce ‘Go-ToMarket’ plans.
 Work with local IT, Technology service providers, internal divisions and
Marketing division to support system integrations required for eCommerce
execution in South Africa.
 Work with marketing division to plan & execute local media campaigns to
drive traffic and business outcomes.
 Represents eCommerce in Management reviews and meetings.
 Identify specific support & customizations required to enhance market’s
adoption of eCommerce.
 Support Market Representation (or Dealer Development) / Sales team in
engaging Divisions and Branches for eCommerce.
 Provide market inputs to the Central team for eCommerce evolution and
development.
 Ensuring all e-commerce platforms run smoothly.
 The maintenance, development and introduction of e-commerce
innovations and features for improvement of product promotions, product
development, sales and the end user experience.
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FUNCTIONAL AREA:
 IT
Reports to:
 Head of IT/GM Marketing / dotted line: GM Marketing/Head of IT
Internal Team Interaction:
 (Information, support, advice): Within own division and across organisation:
exchange of information, advice, support, persuasion, negotiation
External Team Interaction:
 (information, support, advice, persuasion/ negotiation):
 Ability to manage external service providers across the entire ICT, Marketing,
B2C Landscape.
 Supplier, Vendor Management. Advise on technical requirements and ability
to review and align with the Service Providers Solutions. Strong relationship
management skills to engage with the various service providers to ensure all
eCommerce services are maintained to the highest level.
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NO. WHAT?
ACTIVITY
HOW?
TASKS TO BE EXECUTED
CRITICAL OUTCOMES
REQUIREMENT
1 eCommerce
Strategy
Define and implement the ecommerce
strategy in line with the Consumer Journey
Strategy developed by marketing
Optimises managers
capacity
2 eCommerce
Planning
Define, plan & ensure the execution of emerchandising activities through cross-sell,
up-sell & eCRM strategies
Optimum working
environment
3 Product
Management
Manage new product uploads, category builds,
product detail maintenance
Stock records accurate
4 Coordination &
Implementation
 Catalogue Management
 Management of product portfolio,
category and brand pages
 Link products for cross sell-out on Ecommerce site
 Monitor and improve catalogue with
weekly reporting on product performance
 Provide remedial action for nonperforming products
 Ensure correct SEO practices are
followed
 Perform organic keyword research to
improve visibility of ecommerce listings
 Liaise with Operations, development and
supply chain teams to ensure optimal
stock is available and aligned with
existing banners, promotions and
marketing campaigns
 Liaise with design and development team
to update images, product content and
description for online listings - upload
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products onto the website. Online
Merchandising
 Work with development team to ensure
SEO, tagging, imagery and marketing
channels are aligned across ecommerce
platforms
 Provide ultimate customer journey
through effective merchandising,
category creation and accuracy of listings
online.
 Provide support for key promotions
 eCommerce Audits
 Customer Support
 Responding to customer reviews across
ecommerce platforms
 Management of client queries from
ecommerce support system
 Monthly social media brand, website and
customer survey reporting
 Innovate, introduce and develop offerings
across all ecommerce platforms to
improve customer acquisition
4

5
Data Analysis
Data Analysis
Project Support
Leverage (internal and external) data, insights
and recommendations to continuously
improve e-Com activities
• Support other departments in implementing
projects with a digital dimension