FMCG Food Sales Representative

SUMMARY:
Sales representatives are responsible for driving product sales, developing strong customer relationships, and ensuring excellent in-store execution. They play a key role in achieving sales targets, expanding market share, and promoting brand visibility.

POSITION INFO:
Key Responsibilities:

Achieve Sales Targets

• Consistently meet or exceed sales goals set by management.
• Drive product sell-in and sell-out at the store level through proactive customer engagement.
• Analyse sales data and trends to identify underperforming areas and create strategies to improve performance.

• Build strong, lasting relationships with external clients as well as the Albatross team
• Conduct regular visits to clients’ stores to maintain rapport and monitor business needs, as well as give feedback to Albatross of any potential problems
• Act as a trusted advisor by providing product knowledge, business support, and solutions to customers.

• Plan and execute/follow daily sales routes to maximize customer coverage and sales efficiency.
• Ensure consistent visits to key accounts, including supermarkets, convenience stores, kiosks, and modern trade outlets.
• Maintain a detailed and up-to-date customer database, including contacts, visit history, and purchasing behaviour.

• Ensure high product visibility through effective merchandising, planogram compliance, and point-of-sale (POS) materials.
• Implement promotional campaigns and ensure promotional materials are correctly displayed and in good condition.
• Monitor product stock levels on shelves and in backrooms, avoiding out-of-stock situations.

• Identify new business opportunities by scouting for potential new clients and expanding into untapped markets.
• Support onboarding of new clients by educating them on product lines, pricing, and ordering processes.
• Conduct product demos, sampling, or trade activation events to introduce new SKUs or promote specific products.

• Take accurate orders using Skynamo and ensure timely follow-up on deliveries.
• Liaise with logistics and warehouse teams to ensure smooth and timely supply chain execution.
• Follow up on outstanding payments, assist in reconciling accounts, and ensure adherence to payment terms.

• Provide detailed weekly reports on sales performance, route progress, stock issues, competitor activity, and customer feedback.
• Participate in team meetings and sales reviews to discuss challenges, best practices, and market trends.
• Collaborate with marketing, trade marketing, and supply chain teams to align strategies and improve overall market execution.

• Monitor competitor promotions, pricing strategies, and new product launches.
• Share insights with management to support decision-making and maintain competitive positioning.
• Adapt sales pitch and route focus in response to market shifts and competitive threats.

• Relevant tertiary qualifications such as a Bachelor’s degree in Business, Marketing, or a related field could be advantageous
• Minimum 1–3 years of experience in sales, preferably in FMCG or consumer goods industry.
• Strong communication, negotiation, and interpersonal skills.
• Proven ability to meet or exceed sales targets.
• Knowledge of sales tools, and CRM systems is a plus.
• Valid driver’s license and willingness to travel within the assigned territory.

• Results-oriented mindset
• Customer-centric approach
• Good time management and organizational skills
• Team player with a proactive attitude
• Resilience and adaptability in a fast-paced environment
• Above average communication skills