General Manager – B2C Tourism

RMV Solutions is recruiting on behalf of a dynamic organization in the travel and tourism sector, focused on launching an innovative B2C tourism brand designed to establish a strong digital presence in the travel market. With a reputation for excellence and growth, our client aims to redefine online travel experiences by combining industry expertise with cutting-edge digital marketing and e-commerce strategies.

They are seeking a seasoned General Manager – B2C Tourism to lead this exciting new division based in Bryanston, Johannesburg. The successful candidate will be responsible for developing and executing strategic initiatives, overseeing brand positioning, customer engagement, and digital growth, as well as recruiting and leading a high-performing team of travel consultants. This role demands a strong leader with a background in tourism, digital marketing, and e-commerce, capable of driving innovation, customer satisfaction, and business expansion.

Key Responsibilities:

• Develop and implement a comprehensive business strategy to position the brand as a market leader.

• Lead cross-functional teams to achieve KPIs and business objectives.

• Foster industry partnerships to enhance brand credibility and reach.

• Recruit, train, and mentor a team of local and international travel consultants, ensuring service excellence.

• Oversee digital marketing efforts, including SEO, SEM, social media, and content marketing, to boost online visibility and conversions.

• Collaborate with digital agencies to optimize customer acquisition and retention strategies.

• Manage day-to-day operations, including budgeting, forecasting, and financial reporting to ensure profitability.

• Utilize data analytics to refine marketing tactics and operational processes.

• Lead brand development initiatives aimed at increasing customer engagement and loyalty.

• Identify new market opportunities and adapt strategies to evolving consumer trends.

• Bachelor’s degree in business, Marketing, Tourism, or related field; MBA or postgraduate qualification is advantageous.

• 8–10+ years of senior management experience in tourism, digital marketing, and e-commerce, with a successful track record in scaling digital B2C businesses.

• Deep understanding of digital marketing channels, e-commerce platforms, and customer relationship management.

• Proven leadership skills, with experience in team building, motivation, and stakeholder engagement.

• Strong analytical skills, proficiency in Google Analytics, CRM systems, and digital marketing metrics.

• Knowledge of current consumer trends and industry dynamics.

Competencies:

• Strategic thinking with a focus on impactful business planning.

• Customer-centric mindset and dedication to delivering exceptional user experiences.

• Inspirational leadership with excellent communication skills.

• Adaptability to market changes and innovative mindset.

• Results-driven with a focus on growth and operational excellence.

Salary:

The compensation package is competitive and commensurate with experience.

RMV Solutions is committed to connecting talented professionals with opportunities to shape the future of digital travel. If you are a visionary leader with a passion for innovation in tourism, we want to hear from you.