General Sales Manager

Recruiter:

Sydsen

Job Ref:

PTA000896/WS

Date posted:

Thursday, January 22, 2026

Location:

Stellenbosch, South Africa

SUMMARY:

Objective of the Role

The General Sales Manager will take full responsibility for achieving sales and revenue targets across new and pre-owned motorcycles and accessories. This role requires an energetic leader who acts as a role model to the sales team, a passionate brand ambassador, and a senior representative of the dealership.
The successful candidate will ensure that every customer enjoys a premium, memorable experience, while driving performance through strong leadership, effective sales processes, strategic marketing support, and sound operational management.

POSITION INFO:

Key Responsibilities

Sales Performance

Consistently achieve or exceed sales targets for new and used motorcycles and accessories.
Drive profitability through effective pricing, product mix, and sales initiatives.

Team Leadership

Lead, motivate, coach, and develop the sales team to maximise performance and engagement.
Set clear targets, monitor performance, and implement improvement strategies.

Customer Experience

Build and maintain strong customer relationships to encourage loyalty and repeat business.
Ensure exceptional service delivery aligned to premium dealership standards.

Sales & Operational Management

Oversee and optimise the full sales process, including lead management and online sales channels.
Manage daily sales operations and ensure compliance with internal policies and procedures.

Market & Product Knowledge

Remain up to date with product offerings, market trends, and competitor activity.

Financial Services

Promote and manage finance and insurance products to enhance overall dealership profitability.

Marketing & Brand

Support and initiate marketing campaigns and promotional activities to drive footfall and brand awareness.

Dealer & Stakeholder Relations

Manage relationships with key industry stakeholders, particularly regarding commercial financing and sales operations.

Minimum Requirements

Senior Certificate (Grade 12).
Business diploma or relevant tertiary qualification in Management / Marketing / Sales (advantageous).
Minimum 3–5 years’ experience managing successful sales teams within the automotive or motorcycle retail environment.
Minimum 7–10 years’ overall experience in a sales environment.
Strong working knowledge of sales processes, lead management, and online sales principles.
Computer literate (proficient in MS Word, Excel & PowerPoint).
Sound knowledge of financial management and budgeting principles.
Valid driver’s licence (motorcycle licence advantageous).

Key Competencies

Strategic thinking and ability to drive change
Strong business and commercial orientation
Customer-centric mindset and service excellence
Proven leadership and people development skills
Results-driven with high performance motivation
Excellent planning, organising, and time management skills

Why This Opportunity?

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