Group Head of Marketing

SUMMARY:
Can you architect a global marketing strategy that unifies a portfolio of innovative, specialist B2B brands?


Our client, a global leader in FinTech-driven asset solutions, seeking its next chapter of growth. Operating across the UK, Africa, and other key markets, the group now needs a marketing leader to bring cohesion, clarity, and a powerful, unified voice to its diverse sub-companies and brands.
 
As the first CMO, reporting directly to the CEOs, your mission is to build a world-class, data-driven marketing engine. You will be responsible for driving growth, ensuring brand consistency, and capturing market share on a global scale. This is a hands-on leadership role for a builder who excels at execution.

POSITION INFO:

Responsibilities:
Strategic Leadership: Develop and lead the implementation of a comprehensive, group-wide marketing strategy that supports business objectives and market expansion
Brand Governance & Architecture: Ensure brand consistency across all touchpoints while supporting the unique identities of individual brands. Oversee all brand guidelines, positioning frameworks, and messaging
Digital Marketing Excellence: Oversee and integrate all digital channels including SEO/SEM, paid media, social media, email marketing, and lead generation. Leverage data-driven insights to optimize campaigns and improve ROI
MarTech & Data Integrity: Oversee the marketing tech stack, CRM systems, and automation platforms to streamline campaigns and analytics. Ensure data integrity, compliance, and actionable reporting
Commercial Execution: Translate high-level strategy into tangible results, with a sharp focus on customer acquisition, retention, and revenue growth

Skills & Experience (Not negotiable):
Holds 8-10 years of marketing experience in a highly commercial, B2B environment
Has at least 8 years in a senior management role, with a minimum of 10 years' professional experience gained within a leading Distribution, Services, Technical/IT, or Asset Leasing business
Possesses a strong international marketing perspective with proven experience operating across multiple geographic markets (UK & Africa experience is essential)
Has a background in or a strong understanding of the FinTech sector and Asset Leasing/Management
Is an execution-focused leader with a proven ability to build, implement, and oversee complex marketing strategies
Has deep insight into the evolving challenges and growth opportunities within the Technology and IT Services sector


Contact JADE GELDENHUYS on , quoting the Ref: CTD000243.

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