Head of Brand Buying (Sports Equipment)

SUMMARY:
Head of Brand Buying (Sports Equipment)

POSITION INFO:

Requires formulating and managing the implementation of the overall brand strategy which begins with working in collaboration with the internal and international team to develop a strategic sales plan for the business that clearly identifies the long-term brand vision for sustainable growth and retail development while maintaining and protecting the integrity of the brand and optimizing profits in an ever-changing South African market. To achieve the objectives, continually analyse the market, competitors and customer behaviour to develop a product strategy that is pre-emptive as well as relevant for the market whist staying true to brand identity and achieving sales plans.

• Strategy Implementation:  communicate brand strategy and make sure that it is understood by the Marketing team, Operations team, Planning team and most importantly Store teams whilst fostering a culture of partnership and ownership of the brand principles.
• Product selection and range building for sports equipment whilst ensuring margin and pricing are in line with budgets.
• Collaborate with Marketing and Operations management to identify potential product growth opportunities in order to transition new product strategies.
• Plan and execute promotional activity during key peak trading times as well as react to business need to liquidate aged inventory.
• Analyse retail space and visual merchandise concepts to ensure maximum sales and support Marketing and Operations team.
• Direct management of a Junior buyer and Assistant buyer as well as an Online Co-ordinator. Indirect management of Marketing Manager and Operations Manager.
• Reporting to Executive management and shareholders on business KPI’s namely profitability, competitor activity, operational issues as well opportunities.
• Lead monthly trend meetings reporting on sales, GP, product sell through as well as store performance. P&L analysis on a monthly basis with recommendations to Department Head.
• Constantly drive the business forward by planning ahead, reacting quickly to market requirements and continuously ask ‘what can we do better?’

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